Berlin, Berlin, Germany
I've spent the better part of fifteen years at the intersection of technology, business strategy and digital culture, working as a consultant, founder and someone genuinely curious about where things are heading. That mix has taken me from advising on digital strategy and business model innovation in industries such as healthcare, energy and automotive at a boutique innovation consultancy to co-founding the creative studio behind Mercedes-Benz NXT, where we built a new sub-brand from scratch, launched 20,000+ digital collectibles across eight collections and where I led teams across tech, design and community management. I'm drawn to problems where the answer isn't obvious yet. If you're working on something at that edge, I'd like to hear about it.
Baerenfell Collective was founded in 2019 by five friends as an art fund based in Berlin to collect and support young artists. Artists in the collection include Susanne Bonowicz, Andy Kassier, Jonas Lund and Tabea Baumann.
Leading client engagements and business development at a senior level. Recent work includes go-to-market strategy for a new digital telecom product and M&A advisory for a 180-FTE software company, navigating complex stakeholder landscapes in both. TLGG Consulting is a digital transformation consultancy advising companies on digital transformation and business innovation.
One of four co-founders of the creative studio behind Mercedes-Benz NXT, the brand's dedicated sub-brand for digital art and collectibles. Led go-to-market strategy, sales experience and user experience end-to-end. → Launched 20,000+ digital collectibles across eight collections, including an AI-generated post-photography series and code-based generative art → Led teams across tech, sales experience/design and community management (3–7 members each) → Represented the brand at Art Basel Miami Beach and other high-profile activations
Led digital strategy projects across regulated and transforming industries, serving as primary client contact on complex, multi-stakeholder engagements. → Developed the strategy for Germany's federal health portal (gesund.bund.de), including vision, value proposition, GTM strategy and roadmap → Explored V2G business model opportunities for a global engineering company, assessing market maturity and developing business cases → Contributed to published white papers on energy transformation and Web3
→ Led brand development and GTM strategy for a healthcare company's new biotech fund over six months, working closely with key opinion leaders in the scientific community → Supported a client's digital transformation over eight months, developing a digital roadmap and advising on governance, workflows and operations. Acted as sparring partner to the Head of Digital Strategy and CDO