Penfield, New York, United States
Led substantial business growth from two-person firm in 1991 to the creation of two market-leading companies – Mason Marketing LLC and Mason Digital LLC. Currently lead more than 30 traditional and digital marketing communications professionals to support more than 40 local, regional, national clients across diverse industry segments. Total Mason Companies' billings exceeded $7 million in 2020. Established Mason Digital LLC in January 2014 to better leverage the agency's considerable and ever-expanding digital development and digital marketing expertise to meet clients' considerable desire to migrate to digital. Responsible for supporting organizational development; promoting client satisfaction; and ensuring the the financial well being of the Mason Companies. Mason Companies Core Values: Positivity; Accountability; Balance; Creativity Traditional Marketing Communications Expertise: Brand Elevation, Marketing Communications Planning; Concept Development; Program Development; Integrated Marketing to support Demand Generation Programs. Digital Marketing: Strategic Digital Marketing; Demand Generation; Social Media Marketing; Content/Inbound Marketing; Web Site Design and Development; Search Engine Marketing; Search Engine Optimization; E-Mail Marketing Industry Expertise: Food and Beverage; Banking Services; Technology; Consumer Services; Professional Services; Industrial
Promoted through Account Service Ranks – Assistant Account Executive to VP, Account Supervisor responsible for managing Bausch & Lomb account.
Managed development and execution of all internal and external communications tools.
First job out of college. Developed and managed internal communications and external communications in support of this company who provided institutional food service to businesses, colleges, etc. Now owned by Aramark.