Brentwood, Tennessee, United States
Before I ever led a creative team, I was obsessed with how visuals, sound, and story work together to make people feel something they didn't expect. That curiosity turned into a career. I started in Virginia designing mobile games, then stumbled into video production. Five years later, I looked up and realized I'd worked with Audi, Walmart, the U.S. Navy, U.S. Coast Guard, Army Corps of Engineers, Molson Coors, Capital One, and Verizon, shooting commercials, directing TV pilots, producing music videos, building VR experiences, and taking on a long list of strange projects in between. The variety kept me sharp, and it taught me something important: great creativity isn't just expressive, it's functional. It moves people toward something. That realization shaped everything that came after. At 4Patriots, I led the creative department through explosive growth, managing a team of seven across five brands, directing thousands of assets, and contributing to more than $150M in revenue. I oversaw national campaigns, broadcast TV spots, and full creative systems for supplement and wellness brands, including Patriot Health Alliance. Since then, I've consulted for NatureWise and TruWild, two brands I believe in, which deepened my experience in a category I've cared about my whole life — my dad has been a health and wellness expert since before I knew what that meant. Today at K-LOVE, I lead creative strategy and production for a mission-driven media company reaching millions daily across broadcast, digital, social, and live events. Different environment, same principles: clarity, creativity, collaboration, and a relentless focus on the audience. I grew up around wellness. I'm a husband and father of triplets. I make work that I'd want to watch and buy products I actually use. That's not a line, it's just how I'm wired.
• Reporting to the Senior Manager of Digital Content, I plan and oversee the execution of branded and campaign multimedia content for social media, websites, apps, and emails in support of 11 partner teams. • Lead the development and execution of video and digital content across EMF’s multi-platform ecosystem, ensuring each project aligns with brand voice, ministry goals, and audience engagement strategies. • Collaborate cross-functionally with departments such as Programming, Marketing, Donor Engagement, and Events to produce strategic content that strengthens trust and deepens listener relationships. • Oversee the full production lifecycle—from ideation, scripting, and scheduling to directing and post- delivery—leveraging storytelling to inspire faith-forward action and spiritual impact. • Serve as on-set producer and liaison for internal stakeholders and external talent, maintaining production excellence while capturing content in vertical, horizontal, and podcast-ready formats. • Apply editorial discernment and narrative structure to content, offering creative guidance and feedback to ensure storytelling effectiveness across mediums. • Partner with Video, Design, and Social teams to execute timely, trend-aware assets for digital campaigns, worship features, and daily encouragement content. • Utilize Wrike to manage multiple concurrent projects, align resources, track timelines, and ensure on- time delivery across teams. • Analyze digital KPIs and audience insights to inform content strategy, iterating creative approaches based on performance trends and listener feedback.
• Lead creative strategy and brand direction for NatureWise, a premium clean supplement brand and one of the fastest-growing supplement companies in the U.S., developing campaign concepts, visual identity guidance, and content frameworks for a health-conscious, values-driven consumer audience. • Direct development of digital, social, and packaging creative across a multi-brand parent organization (NatureWise, Smarter Nutrition, U.S. Doctors Clinical), ensuring brand consistency and positioning accuracy across all consumer-facing materials. • Advise on performance marketing creative strategy, translating clean-ingredient product benefits into compelling, conversion-oriented content for e-commerce and social channels. • Partner with brand leadership to evolve visual identity and storytelling in alignment with product development priorities and retail expansion goals.
• Provide creative strategy and brand direction for TruWild, an all-natural supplement brand built for outdoor athletes and active lifestyle consumers, developing campaign concepts and content frameworks that authentically reflect the brand's adventure-driven identity. • Direct development of social-first and digital creative that communicates TruWild's clean, nature-backed product philosophy — no synthetics, no fillers — to a community-oriented, health-conscious audience. • Advise on performance marketing creative, translating product benefits across categories, including hydration, gut health, energy, adaptogens, and recovery into channel-appropriate content for e-commerce and organic social. • Support brand storytelling evolution, helping align visual identity and content approach with the brand's positioning as the only natural supplement brand created specifically for outdoor athletes.
• Championed a 7-member cross-functional creative team in the execution of data-driven marketing assets. • Oversaw daily operations, ensuring project excellence, budget accuracy, and brand consistency. • Developed and executed strategic creative solutions, resulting in heightened stakeholder satisfaction, 25% increase in customer acquisition, and over $100M in revenue. • Orchestrated cross-departmental collaboration with seven partner teams to deliver comprehensive creative productions, resulting in a 400% increase in completed assets year-over-year. • Improved new product launch time by 30% by conducting comprehensive reviews, technical troubleshooting, and providing candid feedback and hands-on training with all partner teams. • Optimized departmental impact by harnessing new technologies, multi-platform data, and AI, seamlessly integrating digital marketing strategies that resulted in 11% CTR, 7% CR, and 29% ROAS increases. • Collaborated with leadership teams to guide and oversee the production of breakthrough programs, leveraging cross-functional expertise to achieve best-in-class storytelling and audience engagement. • Led the development and implementation of strategic creative solutions, integrating technology-forward approaches to enhance audience insights, user experience, and overall program effectiveness. • Mentored and trained staff on effective project management, production processes, and tools, fostering a culture of innovation, collaboration, and continuous improvement. • Established and maintained relationships with best-in-class vendors and partners, ensuring access to top talent and resources to support creative production needs. • Successfully oversaw multiple programs concurrently, skillfully organizing tasks and fostering clear communication with stakeholders to guarantee alignment with project objectives and goals.
• Rebranded entire visual library for 16 unique locations across the country, with 200% increase in admissions. • Produced, scoped, and budgeted campus overviews, fully animated edutainment, custom motion graphics, typography, two podcasts, and investor pitches from concept to completion, boosting market share by 10%. • Constructed 8+ strategic multi-platform campaigns, improving call volume by 72% and conversions by 17%. • Directed and filmed over 90 multi-camera interviews, 58 podcasts, 18 webinars, and 12 live events. • Led the creative direction and production efforts for digital marketing campaigns, leveraging multimedia assets to enhance brand visibility and drive engagement across online platforms. • Collaborated with internal stakeholders to define project objectives, establish production timelines, and allocate resources effectively to meet campaign deliverables and deadlines. • Conceptualized and executed innovative video content strategies tailored to diverse target audiences, resulting in increased brand awareness and customer acquisition. • Managed all production phases of video projects, overseeing scriptwriting, casting, filming, editing, and distribution processes to ensure high-quality deliverables. • Implemented SEO best practices and optimized video content for search engines and social media platforms to maximize organic reach and engagement metrics. • Established and maintained relationships with external production vendors, negotiating contracts and managing budgets to secure cost-effective solutions for content creation and distribution. • Monitored and analyzed performance metrics for video content, identifying opportunities for optimization and refining strategies to improve audience engagement and conversion rates. • Provided creative direction and feedback to graphic designers, animators, 3D motion graphic artists, producers, and other team members to ensure alignment with brand guidelines and campaign objectives.