London, England, United Kingdom
Leadership and added value in financial services, automotive, private sector, public sector, “third sector”: PPP, national and local political, charitable and voluntary roles. Financial Services "Marketer of the year" for renaissance of NS&I Brand and Premium Bonds (vote by 300 marketers). IPA Effectiveness Award for “Nicole and Papa” Renault Clio campaign. “Strong external and customer focus with success in building actual and virtual teams; resilient, trustworthy, listens, consults and influences with a wide range of communication skills and skilled at gaining co-operation for change.” (from external assessment) ... Builder and champion of brands/value: developing brands and brand/customer value. Monitors and ensures the brand/business keeps its promises and meets customer expectations through complex structures including outsourced operations and channels. Guardian of reputation and brands/value: from early adoption of reputational risk management and mitigation to leadership of crisis communications and Corporate Social Responsibility.
VW NOx Emissions Group Litigation Claimant Committee 2018 Guide dogs Volunteer Award Winner- now 10 years as fosterer,speaker,fundraiser 2011 to 2017 Trustee Children's Food Trust, Chair Brand Reputation and fundraising Committee 2015 to 2017 Elected Governor then Lead Governor,Royal Brompton and Harefield NHS Foundation Trust and Nominations and Remuneration Committee Property investment and management
Modernise and focus brands and businesses profitably while leading marketing and comms. At NS&I to meet HM Treasury targets for cost effective financing, increase customer satisfaction and leverage the benefits of outsourcing operations. Launched new brand “National Savings and Investments/NS&I/nsandi.com”. Reversed negative media coverage. •Turned around £2bn shortfall in first year and lifted annual sales to over £12 billion and total invested from £62 to £100 bn. •Doubled brand familiarity and favourability to best ever. •Driven direct channels from 6% to over 60% . •Run of 90 consecutive months of net positive media coverage (In 2000/1 before I was appointed, 9 of 12 months were negative). •First position in media coverage of all savings and investments providers for 4 of 5 years.Top 10 in poll of Financial Journalists(48th in 2000/1). •Renaissance of Premium Bonds including 50th anniversary programme. •“Voice of NS&I” with the media including BBC Radio,TV and ITN news •Leading most engaged team in NS&I and in survey where NS&I is top out of 100.Team of 20+ suppliers. While at NS&I/National Savings and Investments,Chair of Govt Heads of Marketing 2008 to 2011 reporting to Perm Sec Govt Communications, member Govt Strategic Marketing and Advertising Board. Central Office of Information (COI) single media tender and steering group Renault Director responsible for UK brand, marketing, online, media and corporate relations. Team of 20+, budget to £100m. • UK market share profitably doubled to 8%/ top UK importer. • Cleared ageing stocks and developed new customers by creating special editions, promotions and CRM to bring qualified customers into showrooms. • First position in MORI poll of Motoring Journalists. New product and pricing strategy for all vehicles developed, championed and implemented. Renault Clio Britain’s most popular car campaign ever. Aon & AJG;new brand/market position,digital,teams, suppliers, > better performance for less cost.