Princeton, New Jersey, United States
I started D3X because of something that always bothered me about healthcare: we spend almost nothing on the preventative side. The simple, foundational stuff gets ignored until it becomes a problem. I come from the pharmaceutical world. A few years on the finance and business side, working with companies across the industry. You see fast where the money goes, and it's rarely the basic things. Vitamin D is a good example. It matters a lot, most people pay zero attention to it, and almost no one in the industry is interested in changing that. The personal part: I found out my own Vitamin D was low. What stuck with me wasn't my own lab result though. It was how many people I talked to had the same story. It is incredibly common, and most people never think about it until a number tells them to. Then I looked at what was actually on the shelf, and I didn't love it. Plastic packaging. Seed oil bases. Fillers, sweeteners, proprietary blends. A lot of stuff that has nothing to do with what you are actually buying. So that is what D3X is. Premium liquid Vitamin D3 + K2. Three ingredients, organic olive oil base, glass bottle, made in the USA. No dyes, no junk, nothing you can't pronounce. The other half of it is consistency. 70% of Americans don't get enough Vitamin D, and even a good product only matters if people actually take it. So we built D3X around the daily habit, not just the bottle. That is why we are subscription-first, and why the brand is built the way it is. If you think about health this way, or you are a creator in the wellness space, reach out. You can find us at d3x.health.