Tim Crocker

Revenue & Sales Leader | CRO / VP Sales | Helping Founders & PE-Backed Companies Scale Revenue, Sales Teams & GTM Execution

Laguna Hills, California, United States

About

I’m a revenue and sales leader focused on helping companies build scalable sales organizations, strengthen GTM execution, and turn growth plans into predictable revenue. Over the past 20+ years, I’ve worked across SaaS, healthcare, manufacturing, enterprise services, retail solutions, and consulting. I have guided sales teams, built revenue infrastructure, improved forecasting, and drove business development in both growth-stage and established organizations. My background includes CRO, VP Sales, and executive leadership roles where I’ve: • Built and scaled high-performing sales teams • Improved pipeline quality and forecast visibility • Developed GTM and revenue execution strategies • Led enterprise and international sales efforts • Redesigned compensation and operational structures • Supported founders, operators, and PE-backed companies through growth and transition Through SalesEvolve, I work directly with leadership teams on sales execution, business development, revenue operations, CRM strategy, and commercial growth initiatives. I’m equally comfortable: building strategy with executives coaching sales teams opening enterprise doors creating operational accountability and rolling up my sleeves to help close business At my core, I’m a salesperson and business builder who believes strong relationships, disciplined execution, and clear strategy still win. Areas of focus: Revenue Growth | CRO Leadership | VP Sales | GTM Strategy | Sales Leadership | Revenue Operations | Enterprise Sales | Pipeline Management | Forecasting | Business Development | Private Equity | SaaS | Healthcare | Manufacturing

Experience

  • President at SalesEvolve LLC
    Apr 2020 - Present · 6 yrs 3 mos

    Founded a revenue growth and sales execution consulting firm helping SaaS, healthcare, manufacturing, and growth-stage companies scale revenue, strengthen GTM execution, and improve operational performance. Core Areas: Revenue Growth | GTM Strategy | Sales Leadership | Revenue Operations | Business Development | Direct Sales | Enterprise Sales | CRM Strategy | Forecasting | Team Building

  • Chief Revenue Officer at One Source
    Oct 2018 - Apr 2020 · 1 yr 7 mos

    Led all revenue-generating functions including Sales, Business Development, Marketing, and Revenue Operations for a high-growth creative and manufacturing organization. Core Areas: CRO Leadership | GTM Execution | Enterprise Sales | Forecasting | Revenue Operations | Salesforce | Team Leadership

  • SVP International Sales at RR Donnelley
    May 2015 - Oct 2018 · 3 yrs 6 mos

    Led global sales strategy and enterprise revenue growth initiatives across North America, EMEA, LATAM, and APAC for Brand Retail Solutions. Core Areas: International Sales | Enterprise Accounts | Global Leadership | GTM Strategy | Revenue Growth | Team Development

  • Vice President of Business Development at Landsberg Orora
    2012 - May 2015 · 3 yrs 5 mos

    Led strategic business development initiatives focused on enterprise growth, forecasting, and sales team performance. Core Areas: Business Development | Sales Forecasting | Enterprise Sales | Pipeline Growth | Team Leadership

  • Partner / Owner at Leading Media
    1998 - 2012 · 14 yrs

    Built and scaled a media, print, and marketing organization through aggressive revenue growth, operational optimization, and strategic acquisitions. Core Areas: Business Ownership | Revenue Growth | Operations Leadership | Sales Management | M&A | Organizational Scaling