Tim Corden

About

I am a marketing leader with over 15 years of experience defining and executing transformative digital marketing strategies, web/app design & development and cross-channel advertising campaigns for large B2B tech and B2C companies such as Contentful, Google, HERE Technologies, BBC, Pret A Manger, Burger King and Kellogg’s. I thrive on building diverse, high performing, impact-focused and ever-curious teams. I have an excellent background in; Web/mobile design & build, digital/mobile advertising, digital comms strategy, creative development, social media activation, mobile apps marketing & development, digital media, email marketing, digital strategy, Client development, new business, project management (including AGILE/Scrum), affiliate marketing, media planning & buying, eCommerce, Site marketing (SEO, SEM/PPC, Affiliate)

Experience

• Contentful (Berlin, Germany)
  • Senior Director, Web Marketing
    May 2024 - Present · 2 yrs 2 mos

  • Director, Web Marketing
    Feb 2022 - May 2024 · 2 yrs 4 mos

• HERE Technologies (Berlin Area, Germany)
  • Director Digital Experience
    May 2017 - Feb 2022 · 4 yrs 10 mos

  • Head of Marketing Activation
    Nov 2015 - May 2017 · 1 yr 7 mos

• Strategic Director, Network / Director of Product Strategy at crobo GmBH
  Nov 2014 - Oct 2015 · 1 yr

• Client Engagement Lead at Essence
  Jun 2012 - Sep 2014 · 2 yrs 4 mos

  Client Engagement Lead (Creative) for the following accounts: - Google (EMEA & NA) (Award-Winning) - The Jockey Club - Pret A Manger (Award-nominated) - Cancer Research UK Award Nomination (Google): 2014 Finalist MOMA Drum Awards - Best Mobile Campaign/Strategy Award Nomination (Pret A Manger): 2014 Marketing Week Engage Awards Award Nomination (Pret A Manger): 2013 Digiday Mobi Awards Focus on client development, new business, mobile advertising, creative/comms strategy, web & product development (responsive/mobile-first sites, rich media formats, programmatic ads), Innovation Driving cross-Practice collaboration between Creative, Media, Mobile & Social Implementing Client Group structure to improve quality, efficiency and profitability of agency output Coaching and Mentoring direct & in-direct reports

• Account Director at Skive Creative
  May 2011 - Jun 2012 · 1 yr 2 mos

  Agency lead for the following accounts: - Nestle' (Kit Kat) - Vauxhall Football - PepsiCo (INITIALS Marketing) - Bacardi (23 Red) - BT/Wrigley's (AMV BBDO) - Last.fm