Fuengirola, Andalusia, Spain
Aligning construction processes to current technology and the advancements in AI. Helping construction tech companies to accelerate growth, advising new and established construction businesses on their digital strategy. With almost 20 years of B2B SaaS sales experience and a strong network in the UK construction industry, I am able to quickly introduce new tech to the relevant contact. I am now working freelance as a fractional resource for scaling construction tech companies and have a passion for how AI can reduce legwork and manual tasks in construction. I’ve previously excelled in roles such as Sales Director, Manager, and Account Manager. A dynamic, results-driven sales leader, I mentor teams to exceed targets and build trust with senior decision-makers. Skilled in uncovering pain points, negotiating, and closing deals, I’m known for my charisma, high-pressure performance, and commitment to delivering results. If you believe your business could benefit from my experience in the digital construction space, whether advising or assisting in growth - always happy to talk.
Advising on the digital strategy and assisting in implementing digital construction tools to bring greater efficiencies to the global cost management team.
Hired to support the ‘BIM to Power BI’ start-up organization to leverage an extensive network of UK construction professionals, drive pipeline growth and secure key deals. Playing a pivotal role in developing sales operations, implementing a CRM system, and establishing a robust sales forecasting methodology. • Spearheaded initial pipeline development for the UK market, driving early-stage growth and opportunity creation • Managed and optimized CRM systems to enhance sales processes and data accuracy • Designed compelling sales decks and tailored location-specific messaging to drive engagement and resonate with target audiences • Consistently applied the MEDDPICC methodology to qualify opportunities and drive successful sales outcomes • Managed end-to-end sales cycles
Operations Board Director accountable for driving sales and revenue functions in a start-up SaaS company specializing in construction carbon and cost-estimating solutions. Established and led a high-performing team to accelerate revenue growth and implement a disruptive strategy to capture and expand market share in a competitive industry. • Executed the sales strategy in line with investor expectations • Accelerated ‘go-to-market’ approach, designed social media content and sustainability messaging • Built and fostered new sales team • Overall sales & marketing team management • Engineered and implemented CRM qualification & pipeline methodology to promote accurate forecasting • Advised the board on OKR methodology to align objectives/results to corporate vision & mission • Achieved sales increase of 50% YTD in first 90 days • Developed training programs covering lead generation, qualification & sales closing • Orchestrated the creation of lean canvas / battlecards to define SWOT analysis to identify USPs • Evaluated TAM, SAM, SOM and forecasted annual revenues based on AOV and average sales cycle