Tim Wheeler

Director | Brand Storytelling Executive | DGA Member | Producer

Hermosa Beach, California, United States

About

I’m an award-winning and Grammy-nominated DGA director, producer, and creative leader with a multidisciplinary career blending storytelling, brand strategy, and production leadership to deliver premium, multi-platform content for global brands. My career began in editing — cutting music videos, commercials, and documentaries including the cult favorite 180° South (Patagonia / Netflix) and the Grammy-nominated The White Stripes: Under Great White Northern Lights, both of which I also co-produced. Early collaborations with Jack Johnson and Brushfire Records evolved into multi-format creative work spanning music videos, live performance, documentary, and stage design — sharpening a cross-disciplinary approach that continues to inform my work today. I’ve directed global campaigns and storytelling initiatives across genres, categories, and formats for some of the world’s most recognizable brands. Known for my collaborative approach, I bring both creative vision and strategic fluency, blending cinematic craft with honest, character-driven stories that connect — sometimes with a bit of a wink. I’ve led creative development across brand campaigns, original content, branded entertainment, and IP development — shaping narratives from concept through execution. As a producer and brand storytelling lead at Imagine Entertainment, I oversaw long-form branded films across streaming, digital, and broadcast platforms, balancing creative direction, operational oversight, and stakeholder alignment. I bring cross-functional leadership, collaborative problem-solving, and a story-first mindset to every project. My work has been recognized by the Clio Awards, Grammys, SXSW, and SHOOT Magazine. Portfolio - www.wheelertim.com Select Client List: Google / Yeti / Patagonia / Ford / YouTube / Corona / Pepsi / Verizon / Coca-Cola / Dick’s Sporting Goods / Sierra Nevada / Pacifico / Miller Lite / Intel / The North Face / Eddie Bauer / Columbia Sportswear / Headspace / Garmin / Hurley / Strava / Frito Lay / Home Depot

Experience

  • Film & Commercial Director at Farm League Film Company
    2011 - Present · 15 yrs 6 mos

    Leading brand storytelling across film, digital, and social—collaborating with agencies, in-house teams, and stakeholders to craft narrative-driven campaigns that resonate. Select Client List: Google / Yeti / Ford / YouTube / Corona / Verizon / Pepsi / Headspace / Dick’s Sporting Goods / Nissan / Eddie Bauer / Coca-Cola / Dewars / Sierra Nevada / Pacifico / Garmin/ Miller Lite / Hurley / Strava / Intel / The North Face / Tillamook / Columbia Sportswear / Frito Lay

  • Supervising Producer / Brand Storytelling Lead at Imagine Entertainment & Television
    Jun 2022 - Present · 4 yrs 1 mo

    Collaborate with Imagine Entertainmentʻs executive team as a producer and creative lead to help oversee development and execution of branded film projects with an emphasis on premium storytelling.

  • Member at Directors Guild of America
    Oct 2018 - Present · 7 yrs 9 mos

  • Creative Director at Freelance
    May 2014 - Present · 12 yrs 2 mos

    Concept, develop and oversee creative and execution for brands. Select client list includes Yeti / Ford / Eddie Bauer

  • Creative / Filmmaker / Editor at Freelance
    2004 - 2011 · 7 yrs

    • Worked with Mike Sarkissian at Three Foot Gaint to produce and develop television programming and documentary films including the Grammy Nominated "The White Stripes Under Great White Northern Lights". • Collaborated with Jack Johnson, Emmett Malloy and their record label Brushfire Fire Records to concept and execute multi-format content—including music videos, documentary films, live stage designs, and promotional assets—ensuring creative continuity across the artist and labelʻs brand while also supporting visual storytelling for other artists on the roster. • Edited, produced, and second unit directed an extensive body of work across commercials, music videos, and documentaries, including the cult classic "180º South" with Patagonia and Netflix, which I also co-produced. Partial list of brands: Patagonia / Ford / Jeep / Google / Miller Lite / Yeti / BMW / Dewars / Nissan / SU2C / Disney / Dick's Sporting Goods Partial list of artists: The White Stripes / Jack Johnson / Oasis / Miley Cyrus / Green Day / Weezer / Vampire Weekend / Cold War Kids / The Raconteurs / Selena Gomez Partial list of films: 180º South: Conquerors of The Useless / The grammy nominated documentaries The White Stripes - Under Great White Northern Lights, and ¡Cuatro! / Come Hell or Highwater / One Track Mind