Charleston, South Carolina, United States
Specialties: Proactively interact with high-profile Distributor contacts and key decision makers to closely monitor and assess the overall service delivery, capital bottom line evaluation, follow-up and positioning to ensure overall client satisfaction. Evaluate the profitability and service consumption of accounts by meeting regularly with project teams and management to discuss issues, challenges, and opportunities. Ensure the retention and ongoing satisfaction of assigned accounts by understanding clients’ ongoing, changing, and unexpected needs. Participate and cultivate competitive corporate strategies to support sales activities and the preparation of responses. Prepare and present new services & solutions to clients within the scope of growth strategies. Plan & implement business reviews with Key/National Accounts and lead all client integration. Distributor Negotiations & Presentations, Selling Solutions, Customer Focused Selling, Product Educating, Strategic Development, Partnering & Relationship Building. NEPPA Board Director. CAS
Led and Managed a Team of 18 Sales and Marketing professionals, fostering a culture of innovation and excellence. Spearheaded the development and execution of sales and marketing strategies that increased company revenue over a 6-year period. Developed strategic partnerships with our core National Accounts/Distributors, expanding market reach and enhanced brand credibility. Led cross-function teams in the creation of marketing campaigns, that increased brand awareness by 40%. Advanced the exposure and visibility of Fossa as a Company and earned Greatest Companies to work for in 2024 and PPAI Top 100 Suppliers in 2025. Successfully launched numerous high profile product lines, establishing Fossa Apparel as a leader in the promotional products industry.
Responsible for managing key National Accounts, as well as implementing all marketing plans in conjunction with key clientele, attending regional, national and client specific sales meetings, with up to 75% travel. Partnered with Inside Sales and Account Executive Teams to implement customer focused selling and delivering unparalleled support within our key Distributor base. Additional responsibilities included Managing Polyconcept's Strategic Merchandising Team and internal execution of sales strategies. Assisted in the development of the Apparel Project Management Team, assisting AE's with product creativity and apparel design for a multitude of Key National Accounts. Cultivated market share and product placement through one on one meetings, end user engagement and Account Executive development. Earned Platinum Supplier recognition with each respective National Account, growing more than 25% in the last 6 years.
Direct responsibilities included cultivating, strategizing and managing key National Accounts in the Advertising Specialty Market. Established market share and company spend through detailed analysis, communication and product education. Mastered Sales Force database to copulate cohesive reporting, detailed contact listings and strategic insights/opportunities within customer base. Executed and delivered apparel product training to key decision makers through brand analysis, selling strategies and category relevance. Partnered with Inside Sales and Account Executive Teams to implement customer focused selling and deliver unparalleled support to key account base. Earned Elite Supplier status with Top 10 Strategic Accounts representing over 30 million in capital revenue.
Responsible for Managing the Northeast and Key National Accounts in the Advertising Specialty Market. Team Leader with Distributors generating Multi Million Dollar Revenue, as well as New Client expansion and development. Responsible for setting and maintaining budgets & marketing, as well as annual profit margin and rebate capital reviews. Cultivated Key Distributor Sales Executives on A.T. Cross product line, through product presentations, brand focus sampling and end user development. Took over a declining Account Base, in a declining economy and grew Top 10 Accounts by 12%. Earned A.T. Cross preferred Supplier Status with majority of Top 15 Distributors.