About
Brand & strategic marketing expert with broad knowledge of sports/lifestyle and consumer goods category // leadership and management skills // combining marketing and strategic sourcing background to optimise ROI // synchronizing ATL & BTL tools on a daily basis // keen on product details and market insights to derive tailor made go-to-market strategies // 10+ years of working experience in marketing & communications plus 5 years in strategic sourcing and SRM.
Experience
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Head of Marketing at Vitasauri®
Mar 2026 - Present · 4 mos
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Co-Founder | Gesellschafter at corexletics GmbH
Dec 2024 - Present · 1 yr 7 mos
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Lead Brand Marketing at Bergfreunde
Dec 2024 - Mar 2026 · 1 yr 4 mos
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Freelance Consultant I Marketing & Communication at Playmaker Consulting
Nov 2024 - Mar 2026 · 1 yr 5 mos
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Active Nutrition International GmbH (5 yrs 1 mo)
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Head of Marketing (Member of Management Team)
Feb 2023 - Oct 2024 · 1 yr 9 mos
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Senior Manager Brand & Product Powerbar / Dymatize / Premier Protein (Member of Management Team)
May 2020 - Feb 2023 · 2 yrs 10 mos
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Senior Brand Manager Dymatize
Oct 2019 - May 2020 · 8 mos