Tiina Liipo

Product Quality, Special Licensed Medicines & Animal Health | Quality & Regulatory Excellence | Medicines Access Advocate | Advancing Animal Health | MBA | #1 Pharma & Biotech Influencer Finland | Sports Board Leadership

Espoo, Uusimaa, Finland

About

Head of Product Quality, Special Licensed Medicines & Animal Health at Oriola, responsible for operations across Finland and Sweden. I lead cross-functional teams at the intersection of quality, regulatory compliance, commercial performance, and healthcare access. My responsibilities include Product Quality, Special Licensed Medicines anf Animal Health; ensuring safe, compliant, and commercially successful healthcare products and services across both markets. Special Licensed Medicines play a critical role in securing treatment continuity during shortages of licensed pharmaceuticals! My background combines pharmacy expertise with business leadership. I hold a Professional Specialisation in Industrial Pharmacy and MBA in Sales Management. My experience spans category management, product management, supplier collaboration, and business development in highly regulated healthcare markets. I am a results-oriented leader with a strong focus on execution, continuous improvement, and cross-functional collaboration. I enjoy translating strategy into measurable business outcomes while building strong teams, partnerships, and sustainable growth. Alongside my professional role, I have experience in board-level strategic work, providing additional perspective on governance, decision-making, and long-term value creation. I'm passionate about improving access to medicines, advancing animal health, and creating value through quality, compliance, and collaboration 🧡

Experience

  • Oriola Corporation (9 yrs 9 mos)
    • Head of Product Quality, Special Licensed Medicines & Animal Health
      Jun 2026 - Present · 2 mos

      Leading the Product Quality, Special Licensed Medicines, Animal Health, and Parallel Import teams across Finland and Sweden. Responsible for driving business growth, regulatory compliance, quality management, supplier partnerships, category development, and commercial performance within these areas. Key responsibilities include: • Strategic leadership across Finland and Sweden • Product Quality management, compliance, and sustainability • Animal Health supplier partnerships and category development • Special Licensed Medicines sourcing, import and sales in Finland and Sweden • Parallel Import operations in Sweden • Supplier and partner negotiations • Sales planning, forecasting, and profitability management • Risk management and regulatory oversight • Cross-functional collaboration and business development • Leadership of 7-9 direct reports Reporting directly to the EVP Services & Products. Driven by Oriola's mission, Health for Life, I am committed to ensuring safe access to healthcare products while creating sustainable value for customers, partners, patients, and consumers.

    • Head of Product Quality and Special Licensed Medicines
      Mar 2025 - Jun 2026 · 1 yr 4 mos

      Leading the Product Quality and Special Licensed Medicines teams at Oriola Finland Oy and Oriola Sweden Ab. My team is also providing Parallel import services at Oriola Sweden Ab. The Product Quality function covers Oriola’s non-pharmaceutical assortment, including medical devices, food products, and dietary supplements. I am responsible for ensuring quality and sustainability throughout the value chain, from supplier assessments and regulatory compliance to continuous improvement and issue resolution. The focus is on safeguarding patient and consumer safety while supporting commercial performance. In the area of Special Licensed Medicines, I manage sourcing, import, and sales of unlicensed medicines in accordance with regulatory requirements in both Finland and Sweden. I work closely with our partners, suppliers, and internal teams to ensure high-quality service, profitability, and customer satisfaction. My role is driven by Oriola’s mission "Health for Life" and includes: Strategic leadership across both countries Supplier and partner negotiations Sales and demand forecasting Risk and compliance oversight Cross-functional collaboration Identifying and realizing new business opportunities 6-8 direct reports Reporting to Assortment Director

    • Category Manager, Special Licensed Medicines, Finland & Sweden
      Apr 2023 - Mar 2025 · 2 yrs

      Head of Special Licensed Medicine teams at Oriola Finland Oy and Oriola Sweden Ab. My team is also providing Parallel import services at Oriola Sweden Ab. As the Head of Special Licensed Medicine Teams at Oriola, I oversee operations and strategic initiatives for both Finland and Sweden, driving the mission of "Health for Life." My role is to implement Oriola's strategic objectives and ensuring our teams embody the company's values. Key Responsibilities: Sales and Financial Analysis: Analyze sales figures, profit, loss, and key performance indicators (KPIs) to ensure strong business performance. Sales & Demand Forecasting: Anticipate sales trends and product demand to drive proactive planning and resource management. Supplier Negotiations: Lead negotiations with suppliers to secure optimal terms and foster strong relationships. Cross-Functional Collaboration: Work closely with internal and external stakeholders, including customers, authorities, and other partners, to align on business goals. Business Development: Identify and pursue growth opportunities to expand Oriola’s presence and impact within the Finnish and Swedish markets. By aligning my work with Oriola's commitment to health and well-being, I strive to build value and deliver meaningful results. (4 direct reports)

  • Board Member, Uusimaa District Board at Suomen Työväen Urheiluliitto TUL – Finnish Workers' Sport Association TUL
    May 2026 - Present · 3 mos

    Board Member of the Uusimaa District Board of the Finnish Workers’ Sports Federation (TUL), contributing to the strategic development and governance of regional sports and community activities. The role includes supporting organizational development, stakeholder collaboration, and initiatives that promote equality, accessibility, and wellbeing through physical activity and community engagement. The Uusimaa district represents nearly 140 member clubs and over 31,000 members, and its activities include education and training, event development, club support, advocacy work, and strengthening participation opportunities across different communities. The position provides the opportunity to contribute to long-term development work, decision-making, and the future direction of regional non-profit sports activities together with other board members, executive director and stakeholders. Through the role, I further develop competencies in governance, strategic planning, collaboration, and balancing operational and societal perspectives in organizational leadership.

  • Kurk Golf ry, ruotsiksi Kurk Golf rf ()
    • Chairperson of the Board
      Jan 2026 - Present · 7 mos

      I lead the board of Finland's biggest golf club (ca. 10K members) and drive its strategic development. Responsible for decission-making, financial oversight and operational planning in collaboration with the board. I foster an active, inclusive culture and promote clubs growth.

    • Board Member
      Jan 2025 - Dec 2025 · 1 yr

      Serving as a board member at Kurk Golf ry, the largest golf club in Finland with over 9000 members, I am responsible for the strategic and operational planning and execution of the club's communications. My role includes developing member communications, managing communication channels and producing content. My goal is to ensure clear, informative, and engaging communication that supports the club's operations and strengthens its community. I actively participate in board work, bringing my perspective to decision-making and strategic planning. I am committed to enhancing Kurk Golf’s position as a leading golf community and fostering a positive and active image of the club among members and external stakeholders.

  • Pharmacist and Sales Representative at FARENTA
    Jul 2015 - Nov 2016 · 1 yr 5 mos

    As a pharmacist I worked for Sales and marketing department. My main tasks were presentation days for pharmacy customers, training for pharmacy personnel and telemarketing projects for pharmaceutical companies. I also worked as Sales representative for customer company and attended to events like Farmasian päivät and Apteekkaripäivät as representative. As a pharmacist I also worked at staffing services. I worked at several customer pharmacies in Finland.

  • Runebergin Apteekki (3 yrs 11 mos)
    • Pharmacist
      Feb 2013 - Jul 2015 · 2 yrs 6 mos

      I worked as a responsible pharmacist for dose-dispensing, cosmetics and marketing.

    • Pharmacy Student
      Sep 2011 - Jan 2013 · 1 yr 5 mos