San Francisco Bay Area
Revenue-focused marketing leader with 15+ years of experience building and scaling ABM and demand generation programs that drive pipeline, accelerate acquisition, and expand revenue. As Director of Account Based Marketing at Cyberhaven, I lead strategy and execution for programs that engage high-value accounts across the full buying journey. I specialize in translating business objectives into targeted, multi-channel campaigns, aligning sales and marketing around shared pipeline goals and measurable outcomes. Prior to this role, I spent 7+ years at Tenable leading GTM, product marketing, and ABM programs, where initiatives consistently delivered engagement rates 2x above industry benchmarks. Core areas of expertise: ABM | Demand Generation | GTM Strategy | Sales & Marketing Alignment | Campaign Strategy | Cross-Functional Leadership
Leading ABM strategy and campaign execution to engage and convert high-value target accounts. Driving cross-functional alignment between sales, marketing, and product to accelerate pipeline and revenue growth.
Led GTM strategy and cross-functional marketing programs for Tenable's cybersecurity portfolio. Drove end-to-end product launches, coordinating across product, sales, and regional teams to ensure market readiness and accelerate adoption. Marketing programs consistently delivered engagement rates 2x above benchmark.
Designed and executed multi-channel demand generation and product marketing programs. Refined audience segmentation and messaging using market insights to improve program performance. Developed sales enablement resources to sharpen positioning of cybersecurity solutions in market.
Built and scaled account-based marketing programs targeting high-value accounts, accelerating pipeline progression and driving engagement across key buying stages. Aligned ABM strategy with business objectives to deliver measurable revenue impact.
Generated 9,000+ leads and $18M in marketing-influenced pipeline within one year by leading end-to-end North American campaigns across digital, events, and field channels. Drove an 80% increase in booth traffic at tier-1 conferences including RSA and Black Hat, and an 813% lift in landing page views through targeted SMB outreach and optimized communications.
Drove business development and sales strategy for a global corporate gifting company, expanding into Latin America.
Managed key accounts in the financial sector (Citi, Goldman Sachs, J.P. Morgan), building long-term client relationships and growing revenue.