Taiwan
1. Manage skincare of own brands life cycle, from consumer insight, product concept development, positioning, pricing, to go-to-market execution. 2 .Drive skincare portfolio growth through product innovation, assortment optimization, and hero SKU development. 3 . Lead NPD by collaborating with R&D, packaging, sourcing, and suppliers to deliver market-driven innovations. 4 .Develop integrated marketing campaigns across digital, CRM, social media, in-store, and retail activation to maximize brand awareness and O2O sales. 5 .Own category performance, including sales planning, demand forecasting, pricing strategy, and promotional investment to achieve business targets. 6 .Manage P&L and A&P budget with strong focus on ROI, profitability, and sustainable business growth.
In charge of CASS, Ottogi, NPD development. 1. Led F&B new product development and business expansion initiatives, conducting in-depth market and competitive analysis to secure distribution rights and identify high-potential opportunities 2. Developed strategic business plans including pricing architecture, channel strategy, and go-to-market roadmap, successfully strengthening brand positioning 3. Managed P&L responsibility, including sales forecasting, pricing strategy, and profitability optimization, driving sustainable revenue growth and margin improvement 4. Spearheaded integrated marketing strategies across IMC, digital, and retail channels, aligning brand communication (visuals, content, POSM) to enhance consumer engagement and conversion
In charge of GUCCI, Burberry, Hugo Boss Parfums and Philosophy. 1. Manage brand A&P , P&L , forecasting and optimize brand investments. 2. Plan and execute brand and business objectives to achieve purchase and sales target. 3. Business analytics, including consumer profiling, sales analysis, market share analysis, competitor reviews to interpret and strengthen strategic plans and objectives. 4. Develop integrated marketing plans from product launches, promotions and media engagement to grow and build brand leadership. 5. Develop & Lead digital & social media strategies to increase brand engagement, also drive brand merchandising guidelines & adhered across all different retail channel distribution.
1. Managed retail counter operations, including renovation, maintenance, and vendor coordination, ensuring consistent brand image and optimal in-store experience 2. Oversaw visual merchandising and counter fixture execution, aligning with brand guidelines while effectively controlling budgets and resource allocation 3. Supported Assistant Brand Manager in event planning and execution, translating brand strategy into on-ground activations and ensuring seamless delivery aligned with brand equity 4. Coordinated with external agencies and cross-functional teams (e.g., marketing, sales, retail) to ensure timely execution and operational excellence across campaigns and store initiatives
1. Executed KCP promotional events aligned with campaign objectives, ensuring effective on-site delivery and target achievement 2. Collaborated with marketing team on PR initiatives, supporting media execution and enhancing brand exposure