Louisville, Colorado, United States
I'm part project manager, product owner, business analyst, and marketing guru all wrapped up into one. Basically, I do what it takes to the get the job done right. I love working in the fast-paced marketing and digital world. I have a great deal of experience in digital project management • digital marketing • social media • email marketing • SEO • mobile developments • HTML/CSS basics • analytics • product management • team building and leadership • requirements generation • marketing strategy • content strategy • copywriting
Oversee and execute all marketing initiatives, including social media, digital campaigns, print media, Google Ads, email marketing, and trade shows. Develop and implement strategies to expand Stellar’s global reach and strengthen brand presence in the self-storage and container industry. Define target markets and customer segments to align campaigns with business growth goals. Manage and optimize the Salesforce platform to support sales, marketing automation, lead tracking, and performance reporting. Collaborate with internal teams and external vendors to deliver high-impact marketing programs that drive measurable results. Track, analyze, and report on ROI across marketing channels to ensure effective allocation of resources. Maintain and grow relationships with key industry associations and trade organizations. Lead operational initiatives that support sales growth, streamline processes, and improve company performance. Champion innovation by introducing new marketing strategies, tools, and technologies to stay ahead of industry trends.
● Direct the strategic management of a 65-property real estate portfolio across Colorado, with a focus on maximizing profitability and minimizing risk. Assumed control of a distressed and poorly managed real estate portfolio, implementing comprehensive turnaround strategies to restore stability and long-term value. ● Eliminated operational inefficiencies, digitized financial systems for transparent cash flow management, and executed targeted capital investments to revitalize underperforming assets. ● Navigated and resolved extensive mismanagement and systemic corruption, significantly reducing liability across the portfolio. Ensured all properties were fully insured and tenanted with individuals vetted through rigorous credit and background screening processes. ● Draft new leases for all tenants to ensure company is up-to-date with the latest legislative changes and requirements for rentals. ● Doubled rental revenue within three years. Successfully managed business to make a profit even during the uncertainty Covid-19 brought to the economy/rental market. ● Digitized a paper and pencil operation. Implemented a CRM to track/manage tenants and applicants, implemented e-commerce capabilities, and launched PayNearMe to offer a cash solution to renters who prefer the use of cash. ● Managed full renovations of 40+ locations including setting budget, timelines, setting milestones, hiring and firing contractors, working with counties for permitting, and renting the units. ● Continually research best marketing avenues to attract our target renters. Create and launch ads to promote vacancies. Screen renters, schedule showings, review applications and select best applicant following all state mandated guidelines. ● Handle all bookkeeping and record keeping. Work with accountant and legal staff to stay current with all necessary filings and state paperwork. ● Manage a full-time staff of three people and several contractors to complete projects on time and on budget.
● Project manager to launch new Mappd website, managing timeline, budget, vendor, Q&A, and marketing outreach. ● Oversaw staff of four and several vendors. ● Developed yearly roadmaps with owner to create a vision for the business. ● Managed weekly podcast launch schedule for eight podcasts to ensure all facets of podcast launch/marketing were completed on-time.
● Directed the development, implementation, and evaluation of external and internal communications and events, including marketing strategies, branding, graphics, copywriting, digital communications, web, mobile and social activities. Oversees division of 30 people with 7 direct reports. ● Oversight of strategies for market research, trade program, corporate sales, and advertising sales. ● Presentations and briefs to C-suite on all marketing initiatives. ● Developed 2017 Strategic Marketing Plan to outline goals and priorities for the Marketing Division in order to meet the General Manager Strategic Goals and other agency-wide initiatives. ● Lead the development of RTD’s first Brand Book to outline and standardize RTD’s brand personality, writing style/tone, and visual identity. The book will act as a guide for internal staff and external vendors to drive stronger brand continuity and recognition among all RTD related brand assets. ● Initiated process improvement sessions to streamline and solidify marketing processes. Process improvement is necessary to define clear role and responsibilities, reduce waste, and remove barriers. A more lean process will increase client satisfaction, reduce time from project initiation to completion, and reduce staff frustrations. The goal is to have the new processes in place by Q4 2017. ● Launched a new image campaign aimed to enhance RTD’s image by demonstrating how we deliver great service based on the values that matter most to our customers. Market research data was used to inform campaign concepts and performed testing to identify the ads that would be most effective. ● Directed the development of a marketing metric dashboards to monitor and measure performance of marketing activities against industry best practices, RTD standards, and ridership numbers. ● Instituted a data-driven decision making process based on market research data, benchmarking, customer feedback, and results.
● Product manager for digital products at RTD. Developed yearly and five-year roadmaps on strategic vision and $750k budget for RTD’s various initiatives spanning websites, mobile applications, email marketing, analytics, SEO/SEM, and social media. ● Product owner and strategic visionary for website content and applications (Trip Planner and NextRide) social media channels, digital ads, email marketing, three eCommerce portals and ten 3rd party websites. ● Developed scopes of work, project charters, defined goals, managed budgets, outlined resources, generated timelines, defined requirements, and wrote test plans for digital initiatives. ● Managed cross-functional team of Web Designers, Front End Developers, and Digital Specialists as RTD staff, contractors, and vendors using agile or waterfall methodologies. ● Led a cross-functional team for such innovative projects as real-time information delivery, open source trip planner, Interactive Voice Recognition system, text messaging launch, three redesigns of rtd-denver.com, development of RTD’s mobile site, Smart Card eCommerce site, and web accessibility remediation. ● Delivered presentations to Senior Management Team on Marketing and digital initiatives. ● Coordinated with Marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Google Adwords, Facebook promotions, and website creation. ● Spearheaded RTD’s social media strategy. Launched RTD’s Facebook, Twitter, and Instagram accounts, which now have nearly 50,000 members. ● Implemented new email service, which gained 90,000 subscribers with 30 email templates, 20 content administrators, and automated messaging. ● Project manager for three redesigns of rtd-denver.com which has increased traffic by 350% in a five-year period. Site traffic is at an all-time high of 3 million sessions/month. ● Led development of RTD’s mobile website in 2010 by leading a team of designers and developers.
• Product/project manager for web initiatives, digital marketing and social media. • Establish strategies, goals, and timelines for digital projects through the creation of functional requirement documents, project plans, and wireframes. • Interface daily with a team of designers and developers to keep project on schedule and within scope. • Act as the single point of contact for all RTD website change or enhancement requests, working closely with departments to achieve business goals. • Meet with internal stakeholders to develop requirements for site enhancements and new developments, creating wireframes, prioritizing features, determining information architecture, developing content, overseeing design, and reviewing analytics to make informed product decisions. •Work with cross-functional team of designers, account executives and developers to assess, create and maintain web pages and weekly production schedule. • Responsible for email marketing, social media strategy and management, web analytics, SEO, provide training on content management applications/social media/email marketing, develop campaigns, copywriting and html/css coding. Notable achievements: • Reorganization + redesign of RTD-Denver.com in 2009. Recognized for my efforts with an Outstanding Achievement Award and promotion. • Launched RTD's social media marketing in 2010 with Facebook and Twitter accounts. • Launched mobile website in 2010. • APTA Adwheel Grand Prize in Social Media for Lessons in light rail courtesy video
• Completed marketing research and competitor analysis. • Assisted in new pitches to potential clients. • Assisted with campaign development process.