Scottsdale, Arizona, United States
Data-driven marketing leader that excels in building and scaling marketing operations, demand generation, and event management for small to mid-size technology and cybersecurity firms. Demonstrated track record of leadership in executing integrated campaigns, crafting impactful digital and print content, forging industry and channel partnerships, and propelling measurable sales pipelines. Expert in leveraging data to inform strategic decisions and drive successful marketing outcomes for organizations.
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across more than 150 data centers globally, the SSE-based Zero Trust Exchange is the world’s largest inline cloud security platform.
Joined Avalor (Series A) as the second marketing hire to drive demand generation and go-to-market initiatives including the company's events strategy, selection and deployment of the marketing tech stack (Marketo, SFDC, Alignly, ZoomInfo, Outreach), website (WebFlow), social media, and digital advertising. In March 2024, Avalor was acquired by Zscaler and I transitioned to lead demand generation for the Zscaler Security Operations portfolio including Unified Vulnerability Management, Asset Exposure Management, Risk360, and other emerging security solutions.
Drove global demand generation activities through integrated campaigns targeting prospects, customers, and partners. Led Salt digital events and webinars and support event strategy/execution for tradeshows and field events. Managed and optimized Marketing Ops tech stack including Marketo, Lean Data, SFDC, OneTrust, ZoomInfo, 6Sense, Zoom Webinars, and On24. Salt Security protects the APIs that form the core of every modern application. Its patented API Protection Platform combines the power of cloud-scale big data and time-tested ML/AI to detect and prevent API attacks. Deployed quickly and seamlessly integrated within existing systems, customers get immediate value and protection, so they can innovate with confidence and accelerate their digital transformation initiatives.
Led the design and execution of demand generation campaigns for strategic and enterprise sales teams in the US and Latin America. Developed ABM programs targeting information security executives and decision makers to drive pipeline development, opportunity acceleration and customer retention. Key tactics included field events, direct mail, digital campaigns, partner events, webinars and trade shows. Served as marketing point of contact to sales leadership and provide insight and analytics back to the marketing organization. SailPoint is the leader in identity security for the cloud enterprise. Their identity security solutions secure and enable thousands of companies worldwide, giving customers unmatched visibility into the entirety of their digital workforce, ensuring workers have the right access to do their job – no more, no less.
Responsible for the planning and delivery of cybersecurity trade shows, executive events and demand generation campaigns in the US, Canada and Latin America. Provided direct marketing support to Public Sector sales team (Fed/SLED). Managed the creation and analysis of digital campaigns in Marketo. BeyondTrust is the leader in Privileged Access Management, with 20,000 customers around the world. They offer a seamless approach to preventing data breaches from stolen credentials, misused privileges, and compromised remote access. BeyondTrust's products help secure and manage privileged access across the entire environment, while boosting user productivity.
Led the strategy and execution of demand generation campaigns for North America including executive field events, thought leadership programs, direct mail, and email. Coordinated customer marketing activities such as the quarterly satisfaction surveys, user groups, roadmap sessions, newsletters and reference program. Managed regional marketing programs and supported the sales/channel teams covering Mexico, Central/South America and the Caribbean.