Ho Chi Minh City, Vietnam
Experienced content/ project manager with a proven track record of strategic planning and execution in the advertising industry, particularly on social & creative campaigns. Demonstrates exceptional project management, complemented by strategic planning, critical thinking & teamwork skills. Proven ability to manage pressure effectively and deliver results under tight deadlines.
- Oversee and lead the Marketing Department in developing and executing comprehensive strategies that align with the company’s business goals. Manage and coordinate cross-functional teams to ensure effective brand positioning, market penetration, and campaign performance. Monitor KPIs, allocate resources efficiently, and ensure all marketing activities drive measurable growth in sales and customer engagement. - Direct the planning, implementation, and optimization of multi-channel marketing campaigns, including digital, social media, print, and events. Collaborate closely with Sales, Product, and Design teams to deliver cohesive and impactful communication strategies. Maintain a consistent brand voice while identifying new market opportunities to enhance revenue streams and strengthen the company’s competitive advantage. - Lead, mentor, and motivate the marketing team to achieve performance targets while maintaining high standards of creativity and efficiency. Analyze market trends, customer insights, and competitor activities to refine marketing initiatives. Ensure all projects are delivered on time, within budget, and with a focus on maximizing return on investment (ROI) for sustainable business growth.
- Inspire and motivate the creative team to consistently strive for excellence, fostering a culture of innovation and high performance. Lead internal review sessions and proactively seek feedback from both internal and external stakeholders to ensure the highest quality of design output. - Oversee and manage the timely delivery of all design projects, always aligning with clients' requirements and expectations. Implement innovative methods to enhance efficiency and productivity in design services, ensuring seamless project execution. - Act as a brand guardian, ensuring all design collateral adheres strictly to client brand guidelines. Lead and manage team meetings, forward-scheduling sessions, and work reviews to maintain quality, consistency, and collaborative growth. Highlighted projects by category: Closeup, Sunsilk, Dove, Ponds
- Responsible for content strategy by building and managing an editorial calendar, planning content layout for various channels, and ensuring consistency across all marketing materials, including social media, website landing pages, and outbound content like blogs, newsletters, and brochures. - Manage social content production by editing and proofreading posts, optimizing content for SEO, coordinating with writers, and overseeing the distribution of content across online platforms (Facebook, Zalo OA, TikTok, Website) to increase web traffic and audience engagement. - Support media initiatives by contributing to planning and brainstorming sessions, assisting with marketing automation and visual content (like infographics and POSM), and collaborating with the Head of Marketing on related projects and periodic reporting. - Work closely with media, design, and destination management teams, ensure that all content aligns with the company’s brand, captures audience attention, and drives lead generation. Stay current with industry trends and continually refine content to enhance engagement and performance. Highlighted clients by category: - CPG: Acecook, Attack, Aji-no-moto MSG - FMCG: Laurier, Biore’s - Banking/Insurance: HDBank, Standard Chartered, Chubb Life Vietnam, Hanwha Life, Generali - Automotive: Honda, Toyota, Suzuki - Real Estate & Retail: Van Hanh Mall - Consumer Electronics: Panasonic, Hitachi - Education: Wall Street English, SNA, UK Academy, Yersin, “Toi Yeu Vietnam” by Honda - Cosmetics: White Leaf (French Cosmetics), Rohto Vietnam (Pharmaceutical cosmetics) - Others: Ballentine’s (Whisky Brand), Tran Phu Cable (Cable Supplier), Jotun (Paints Industry), Aureole, Garmin
- Manage editorial calendars, content guidelines, and team members to maintain consistency, quality, and timely content delivery across various channels: Facebook, Website. - Drive content planning and production, including photoshoots, video series, blogs, and community initiatives, to enhance audience engagement and brand presence. - Support campaign planning by coordinating timelines, securing creative approvals, and ensuring smooth execution in collaboration with supervisors and stakeholders. Highlighted clients by category: - KIDO Food: Merino, Celano, Halo - Cosmetics: Albion - Others: Duy Tan Plastic, Kymco, Vietravel, Ky Uc Hoi An, Napas
- Administrative: Manage daily office operations, ensuring a smooth and organized workflow. Handle document processing, filing, and correspondence, including reports, contracts, and official letters. Assist in office procurement, monitor supplies, and liaise with vendors for office-related needs. - Executive Assistance: Prepare presentations, meeting minutes, and business reports as required. Support decision-making by conducting research, gathering market data, and providing analytical insights. Follow up on key action items and ensure deadlines are met efficiently. - Business Coordination: Assist in managing relationships with suppliers, clients, and business partners, ensuring smooth communication and transactions. Support the sales and logistics teams in tracking shipments, processing orders, and handling necessary paperwork. Maintain and update records related to import documentation, contracts, and compliance requirements.