San Francisco Bay Area
Hi, I’m Michael! 👋 I’m a Senior Growth Marketing Manager with experience across global B2C and B2B platforms. I build and scale demand generation and lifecycle programs to accelerate activation and long-term retention. I thrive at the intersection of product and engineering, aligning marketing strategy with product growth. My experience includes managing multi-channel experimentation and complex user journeys while architecting data-driven, automated programs that optimize the user experience while driving business growth.
Driving global AI demand GTM initiatives and architecting full-lifecycle growth marketing programs and operations.
Spearheaded lifecycle and strategic partnership campaigns for DashPass, DoorDash’s subscription service.
Led global Twitter Ads go-to-market by aligning product roadmaps with SMB marketing programs and executing 0→1 initiatives for Twitter Professionals, Super Follows, and Notes.
Coordinated global go-to-market initiatives for Twitter Ads and optimized lifecycle marketing workflows to drive product adoption, lead nurture, and operational excellence for Twitter Business.
Managed the end-to-end execution of global tech programs and developed the strategic playbook for high-impact virtual events during the pandemic transition.
Led integrated marketing for University Housing during a $1B campus expansion and orchestrated the design and launch of UC Merced’s first iOS app.
Developed the brand identity and strategic playbook for University Admissions social and web marketing.
Conducted market and competitive research to drive growth strategies for small business ventures across the Central Valley.