Vietnam
Jack is passionate in problem-solving, management consulting, transformation projects to helping public-private organizations grow, his 7 years experience across international firms exposed him to various industries and practices across business, leadership, innovation, finance, technology, organization, engaging stakeholders internally and externally. 💼 Strategist and Consultant @ McKinsey&Company, EY, Dentsu, TBWA 📜 National Master's degree in Law, Economics, Management @ University of Paris I 📜 Master's degree in Business Administration @ IAE Paris Sorbonne Business School 📜 Bachelor's in Marketing Management @ National Economics University of Vietnam 📜 Advanced Diploma of Digital Multimedia from FPT University.
• Market, Economic & Policy Research: Commercial, financial due diligence and industry assessments, analyzing market trends, competition, economic viability, and regulatory policies to support investment, divestment, expansion. • Business Model & Growth Strategy: Evaluated and restructured business models to drive sustainable growth, revenue diversification, and operational efficiency, strategic roadmaps for expansion, M&A, and digital transformation. • Organizational & Operational Optimization: Advised on best practices of corporate restructuring, human capital optimization, and operational improvements, employee policy and experience (EX) strategies. • Brand, Product & Customer Strategy: Led product portfolio restructuring, brand positioning, distribution channels, digital marketing and go-to-market strategy development. Designed and implemented customer experience (CX). • Publication: Luxury Brand Conference, Data Strategy and CX article on EY and Thanhnien newspaper. • Notable clients: Top 5 wood manufacturer & exporter in VN, top 3 mobility corporate, Ho Chi Minh City government...
• Consulted, coached startups, SMEs’ CEOs, COOs, CMOs in Retail, SaaS and Education: (1) new GTM opportunities, (2) product development, (3) brand positioning, (4) EX and operations optimizing, (5) omnichannel marketing • Notable clients: Appota (Technology), CleverGroup (Technology), TheAList (Media & Communication)…
• Consulted Japanese corporates in Vietnam and SEA: Toyota, Yamaha (Mobility, Manufacturing), Ajinomoto (Consumer) in cross-regional operations (1) Corporate branding, (2) Brand, GTM strategy, (3) digital communication • Research design, advised and project managed stakeholders in Market Research, PR, Media: Kantar, Asia Plus, Ipsos
• Consulted VNR500 companies: (1) market growth strategy, (2) corporate brand strategy, (3) digital commerce strategy • Collaborate between global TBWA\ branches on market research, local insights and business development strategy for clients from Singapore, China, Turkey, Australia, Malaysia, Cambodia... in foreign expansion projects. • Research and publication: The Future of Sustainable Travel report (Backs\ash, TBWA\ Worldwide, 2021) • Notable clients: Singapore Tourism Board (Tourism), Novartis (Pharmaceutical), Vinfast (Manufacturing), Vinhomes Oceanpark (Real Estate), Viettel (Technology), Vinamilk – VitaDairy – Jack n’ Jill – Nova Consumer (Consumer)