Vietnam
Acquired by European investment company Triton from the Bosch Group. Professional audio and critical communications products include Bosch, Electro-Voice, Dynacord, RTS and Telex.
Portfolio: Security & Communication Systems | Commercial Audio | Professional Sound Market: B2B (70%) | B2B2C (30%) | Vietnam - Support APAC Key Responsibilities: - Lead a team of 6 (brand & product team) to execute marketing strategies aligned with Bosch’s “Invented for Life” vision. - Enhance brand equity through campaigns, partnerships, and market initiatives. - Develop sales tools, provide product training, and track marketing performance. Sales Achievements: - Led ProSound Roadshow in Vietnam, generating 1M Euro in sales for 5+ BSCP. - Created 5+ project opportunities at APAC ProSound Roadshow, boosting NPI awareness by 75%. - Secured 30+ sales opportunities (750,000 Euro) from 500+ prospects through engagement programs. - Delivered 1M Euro in sales during NPI launches, converting 32K Euro in internal purchases. - Exceeded Y24 sales target by +20%, driving double-digit growth in TNS and OI. Marketing Achievements: - Elevated brand equity with strategic campaigns and partnerships. - Executed O2O strategy, gaining 1500+ CRM users across 4 countries. - Aligned marketing strategies with Bosch’s vision, ensuring consistent messaging. - Optimized campaigns with detailed performance insights. Awards: - BEST ASSOCIATE OF BOSCH VIETNAM 2023 | STAR OF THE YEAR 2023
Led MVP for 3S Wallet NPI, overseeing ATL activities including social media, community forums, and digital touchpoints. - Hosted workshops, seminars, and talk shows for brand and employer branding. - Managed media and PR strategies, building global stakeholder relationships. - Ensured alignment of communication materials with brand guidelines. Achievements: - Launched 3S Wallet with 30+ press releases and coverage in 100+ news forums. - Organized 2 influencer talk show series, increasing Media MMR by 20%. - Built a social media presence with 19K Twitter followers and 10K Facebook likes. - Contributed to 3S Wallet’s success with 10K+ downloads and Top 10 rankings in iOS/Android crypto wallet charts.
Portfolio: Security & Communication Systems | Commercial Audio | Professional Sound Market: B2B | B2C | Vietnam, Cambodia, Myanmar, Malaysia, Singapore Key Responsibilities: - Assisted in executing marketing strategies across 5 countries. - Supported 10+ campaigns, increasing brand awareness by 30%. - Ensured messaging consistency across 15+ platforms. - Managed content creation and social media, boosting engagement by 25%. - Tracked 20+ campaigns, improving performance by 15%. Achievements: - Contributed to 3 product launches, generating 500+ leads and increasing visibility by 40%. - Organized 5+ events, attracting 1,000+ attendees and 50+ new sales opportunities. - Enhanced digital marketing, growing CRM by 1,500+ contacts and boosting engagement by 20%. - Coordinated 10+ partnerships, increasing sales pipeline by 10%.