Hanoi Capital Region
+ Sales Strategy & Operations: Develop and execute monthly, quarterly, and Mega Campaign sales plans. Analyze market trends to optimize product categories and business strategies + Marketing & Profitability: Lead end-to-end onsite and offsite marketing initiatives while managing budgets to ensure maximum ROI and healthy Gross Profit margins + Team Leadership: Mentor and provide technical guidance to team members, streamlining internal processes and resolving operational bottlenecks to boost performance + Cross-functional & Partnership: Collaborate with Supply Chain and Warehouse departments to ensure inventory flow. Negotiate directly with Shopee representatives and external partners to expand market share + Data Analytics & Reporting: Monitor key performance indicators (KPIs) and business metrics. Deliver comprehensive reports and actionable insights to the Board of Directors for strategic decision-making
Relationship Manager: + Managed and optimized business performance of 25 key sellers within the category, generating an average monthly GMV of ~27 billion VND. + Acted as the main point of contact for all strategic seller partners, ensuring smooth collaboration and issue resolution. + Conducted data analysis and performance reviews to build monthly/quarterly business development plans tailored to each seller’s growth stage. + Collaborated with cross-functional teams (Marketing, Business Intelligence) to drive category growth. + Built and maintained strong, long-term relationships with strategic partners. Key Incharge Shopee Livestream: + Aligned with platform’s strategic direction and short/long-term livestream initiatives targeted at both buyers and sellers. + Developed internal workflows and action plans to support each growth phase of the livestream channel, contributing to KPI achievements and category revenue. + Analyzed performance data, provided insights to team leads, and proposed improvements for livestream operations. + Built internal toolkits (e.g. usage guides, livestream scripts, recommended time slots) to enhance seller livestream efficiency and execution.