Brussels Region, Belgium
Digital marketing expert with a strong strategic mindset and a data-driven approach, I specialise in creating and optimising marketing initiatives to drive engagement and business growth. Passionate about learning, highly analytical and proactive, I aim to leverage my skills to help organisations make data-driven decisions and unlock new opportunities.
Hands-on experience in data analysis through projects and business cases with BeCode partners. Biggest projects: - Developed a real estate price prediction tool - Built a dashboard for a phishing email awareness platform - Conducted a market analysis to gather strategic insights - And other projects : delivery market analysis, segmentation through clustering, etc.
Web marketing : - Led end-to-end website content management projects. - Created and revamped entire website sections, ensuring clarity, consistency and alignment with business goals. - Led ad hoc web projects : SEO implementation, email subscription form, content & layout adaptation during CMS migration, etc. - Planning coordination for the blog - Optimised webpages using SEO best practices, UX principles and analytics to improve engagement. - Collaboration with internal stakeholders & agencies Side projects : - Suggestions to improve emails
- Managed end-to-end marketing campaigns, from concept, planning and budgeting to production (including emails, webpage, social media, goodies, print, webinars, etc.) - Collaboration with ad agencies and external suppliers - Analysed campaign performance, providing insights to optimise future initiatives.
- Oversaw email marketing projects, from strategic planning to content creation. - Content marketing : brainstormed on content for newsletters & collaboration with product managers. - Created the emails (in HTML & CSS) & templates to make the work faster and easier. - Developed and implemented data-driven email campaigns, leveraging dashboards and reports for optimisation. - Created dashboards, made recommendations, practiced A/B tests and created segmentations. - Provided training and support to local email coordinators to ensure best practices and consistency. Side projects : - Social media : brainstorming on ideas, posting on YouTube, revamping the channel, research on best practices, coordination of a social media campaign,… - Volunteering for internal events organisation