The Randstad, Netherlands
Growth-focused leader in the digital marketing domain, with over 20 years of experience of which more than half building and leading teams. Passionate about facilitating team and business growth in a structured, data-driven manner. Thorough experience in setting up and driving the growth cycle of strategy - implementation - optimisation. And repeat. Having worked both client as agency side, easily adapting to various company maturity levels and sectors. Which means I know spreadsheets and table tennis. How do I fit in? ➤ For scale-ups: (Commercial) Director, manage several functions to design, structure and operationalise for growth. Think marketing, product, operations, development and finance. ➤ For corporates: (Digital) Marketing Director: Managing one or more teams to optimize the customer journey. Meaning (performance) campaigns, websites and ecommerce platforms. ➤ Short term assignment on a specific challenge. Say digital transformation, set & implement digital strategy, set up and/ or manage a digital marketing department. Next to work, I enjoy family time with my wife and 3 kids and love travelling, concerts and doing sports; mostly football, tennis, running and windsurfing.
Trip.com Group is a leading one-stop travel service provider and has become the largest travel company in the world. My role is mainly focused at the non-Trip.com brands in the European, US/ CA markets. Leading the Product & Tech team (85 FTE), responsible for; - User Experience Design - Product Owners & Product Managers - Analytics, Insights & CRO - Tech development (Shanghai based) Leading the Commercial team (25 FTE), responsible for; - Sales, - brand & digital marketing, - e-commerce, - proposition development and pricing Built & implemented the strategy, improved team engagement (+25%) and profitability significantly and driving the adaptations of our campaigns & platform to fully capture the AI/ agentic e-commerce wave.
Commercial and Digital marketing interim solutions for corporates, SME & scale ups.
Lead the Digital Marketing & Analytics team (25 FTE), responsible for digital media, conversion, data insights, e-tail & affiliates. Achievements: - Increased employee engagement from 74% to 90% - Decreasing media costs, increasing conversion growth with 44% - Designed and implemented a program to improve collaboration and efficiency across multiple departments, data sources and agencies.
Leading digital marketing agency Elevator. Supporting scale-ups, corporate start-ups and corporates with targeted lead generation and optimal product & conversion funnels. Rated with a 8.6 in the FONK150 award, based on an independent client satisfaction survey. We support well known brands like: - ANWB (scaling new proposition) - Boels Rental (international roll-out) - G-Star RAW (CRM automation) - Rituals (strategic performance marketing & cloud migration) - Openbare Bibliotheek Amsterdam (data analysis & CRM strategy) - Roularta Media Group (growth marketing cycle) - JDE Professional (international marketing campaigns) - Fugro (analysis user behavior, optimalisation and automation) - Centraal Beheer (product management, scaling new propositions ) - citizenM (CRM program implementation) - Mazda (data analysis & marketing automation) And scale-ups like: - Barts (apparel - e-commerce optimalisation) - Supplement hub (vitamins & supplements e-commerce platform - international roll-out)) - e-Fiber/ ODF (independent fiber platform - analysis user behavior and funnel optimalisation) - Omroep Zwart (broadcasting company - marketing programs & growth cycle) - Someday (FinTech - user behavior on platform and optimalisation)
Leading the Global Marketing department (30 people), responsible for Brand & Marketing communication, Digital Marketing, Product, Analytics & Experimentation and Customer Experience. Achievements: Designed the marketing strategy and lead the execution resulting in o increasing margin per booking by 35% with a renewed portfolio, experimentation and pricing o improved booking flow and implemented dynamic product offering, increasing both NPS (from 38 to 44) and conversion rate o boosting brand awareness by 40% with innovative, effective campaigning decreasing total acquisition costs. Travix is one of the leading global online travel agencies managing an extensive portfolio of travel-focused websites operating under the brand names CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama. Operating five brands in 39 countries, employing more than 600 people with over 50 different nationalities worldwide and was recently acquired by the CTrip Group.
End-to-end responsible for the P&L of the brands cheaptickets.nl, vliegwinkel.nl, budgetair.nl, cheaptickets.be and budgetair.be. Benelux is the most important region (40% of total company’s revenue), direct reports were responsbile for acquisition, marketing, analysis and pricing. Achievements: Double-digit volume growth and margin increase due to a new brand campaign, automated & personalized SEA campaigns and continuous revenue optimization.