Ho Chi Minh City Metropolitan Area
As a Freelance Consultant, I provide business and marketing solutions to clients across various industries, such as FMCG, retail, and education. With over 17 years of experience in sales, distribution, and marketing of FMCG products, I have developed a deep understanding of the consumer behavior, market dynamics, and competitive landscape in Vietnam and Southeast Asia. My expertise lies in designing and implementing effective go-to-market strategies, launching new products, and expanding into untapped markets. I have successfully led and managed diverse product portfolios, ranging from hair care, beverages, and herbal supplements to personal care products for kids, totaling over 160 products. Some of the renowned brands I have worked with include Ellips, Danone, Evian, Arnott's, Lee Kum Kee and Yeo's. I also offer training, coaching, and content writing services to help businesses and individuals achieve their goals and grow their careers.
My services: Business Consulting, Pricing Strategy, Training, Brand Consulting, Career Development Coaching, Growth Marketing and Strategic Planning. My expertise: - FMCG Retail industry - Distribution Channels in Vietnam - Market visit and research in Vietnam - Go-to-market Expert - New Product Launch - Sale & Marketing Strategy - Content Writer
- Product & Category: 5 categories encompassing Hair Vitamins, Hair Masks, Asian Soft Drinks, Herbal Supplements, and Personal Care products for kids, totaling 100 products. (Ellips Hair Vitamin, Dua Dewi Herbal Health Supplement, Cap Panda Asian Drink) - PT Kino Indonesia Tbk is the leading and established consumer goods company in Indonesia. As well as competing domestically, Kino also conducting business development by opening branch offices overseas. Founded in 1991 by Harry Sanusi, our companies manufacture and market quality products from personal care, beverages, food and pharmaceuticals. Kino product quality has met international qualification standards, as evidenced by the increasing market demand from all over the world. Despite its rapid development, the company is not complacent and realizes that it must continue to maintain success and therefore, must continue to excel. To date, Kino has 33 brands, some of which have won recognition as consumer brand choice. We produce trusted local brands like Ellips, Ovale, Sleek Baby, Cap Kaki Tiga, B&B Kids and many more.
- Product & Category: Handled a diverse product portfolio of 60 products, including categories such as Biscuits, Personal Care items, and Beverages (Danone Lu biscuits, Evian mineral water, Arnott’s biscuits, Yeo’s Asian drinks) SUTL Group is an established enterprise with a diverse portfolio of businesses across Asia. The Group engages in the distribution of consumer and lifestyle goods and services under SUTL Consumer Goods, representing some of the world’s most well-loved brands and products ranging from tobacco, wines, spirits, beer and beverages to household items, cosmetics and fragrances.