Seattle, Washington, United States
▪ Deliver differentiated messaging, positioning, & executive guidance for Responsible AI tooling; translate complex concepts into actionable understanding, enabling 450+ customers to put principles into practice ▪ Manage team of 4 junior marketers during leadership change, driving Azure ML all-up product vision, roadmap, & GTM while aligning with engineering and sales to grow revenue & achieve annual target ▪ Collaborate cross-functionally with teams + leaders in Responsible AI Engineering, Product, Sales, Research, Governing Council, and Legal to define product vision, strategy, and roadmap, and GTM execution ▪ Land 5 capabilities in 2 years alongside team of 5; drive development and implementation of transparency capabilities, error distribution analysis, model decision-making features, & other AI responsibility solutions ▪ Establish thought leadership by pitching company’s vision and product capabilities to press, securing top AI ranking and publishing 3 articles with major news outlets (VentureBeat, TechCrunch, and Business Insider) ▪ Spearhead stand-alone Responsible AI event to launch co-developed asset with BCG; partner across complex orgs and with Chief of AI at BCG, achieving 10K attendants and 450 new enterprise customer accounts ▪ Devise omni-channel integrated marketing global engagement program (EU, LATAM, Australia, & Middle East); cover full customer lifecycle (prospect to post-sales) and grow sales pipeline by 450K new leads in 1 year
• Developed product strategy and co-marketing plans with partners in open source and deep learning community including Meta/PyTorch, Nvidia, Intel, and Hugging Face • Built positive presence of Microsoft to PyTorch users by landing new product capabilities, showing up prominently on PyTorch channels, and facilitating CVPs appearance at flagship conferences • Launched support program for PyTorch Enterprise users, bringing enterprise customers into sales pipeline
▪ Integrated Marketing Program Lead for Azure AI: Recommended improvements to global engagement program on content selection and nurture email campaigns; led cross-functional operations team of 5+ ▪ PMM for Azure ML: Developed competitive analysis and brand positioning for Responsible AI proliferation ▪ Business Planner for Dynamics 365 Sales: Built and proposed business case for recommendation that reserved Sales Insights offering for enterprise customers only to preserve value prop differentiations
• Awarded: Forte Foundation Fellow • Won: Schoolwide Microsoft Innovation Challenge, proposed strategy to increase customer conversion rate by 10% and revenue by $62MM; represented Ross at national round • Selected: Co-President of West Coast Forum, Vice President of Public Speaking Club • Club Member: Marketing, Technology, Data Insights & Analytics
• Designed 2 marketing email campaigns to increase customer engagement by segmenting customers through usage and creating relevant messaging, increased open rate by 125% • Developed strategy to win back lost customers by understanding reasons for leaving and tailoring relevant communications, resulted in 1-year lifecycle outreach plan
• Advised on ideal customer segments with highest adoption rate of new video streaming service by interviewing 50+ customers, developing personas, & analyzing competitors; delivered executable GTM strategy