Ho Chi Minh City, Vietnam
🗝 An Empathetic Strategist dedicated to orchestrating growth and accelerating market-driving innovation. 🗝 A Value-driven Marketer who believes in Marketing backed by Data-driven Insights as a powerful tool to influence one's behavior and to drive positive impacts to the business and society. 🗝 An Oppotunity Seeker who faces challenges with a growth mindset and a "non-stop learning, creativity and innovation" spirit. 🗝 A Team Player who welcomes collaboration and works toward the goals.
Varna (Adult Milk): Core + NPD + Key responsibility: driving brand growth by increasing brand awareness via engaging social activities & enhanced brand offline presence, and a focus on new product development. + Key campaigns: Varna Colostrum Combi (New Product Launch), Varna Life Formula Fresh Milk (NPD)
Reporting to Brand Manager – Solite (Soft-cake Brand) + Key responsibility: driving brand execution excellence by ensuring detail & OTIF execution for both ATL & BTL activities. + Key campaigns: Solite x Disney Consumer Promotion, Solite Nature Fresh (New Product Launch), Nationwide Activation.
Key partner: Brand team & Design agency + Led the content job to create visual and selling content for product display on e-shelf, landing pages, banners, SIS + Handle content development for key campaigns on ecom platform such as double day, pay day, Tet project, new product launch
Key Clients: Abbott Similac, Danone + Nurtured business relationships with existing clients and explored new opportunities with new clients + Developed and executed IMC plans and proposals to satisfy client’s briefs + Developed Company Credential and Partnership Proposals to explore potential cooperation opportunities with Healthcare Organizations
2 projects that I am proud to be a part of: - DREAMPLUS Travel Creator Project – worked with Hanwha Life - Enrollment Marketing Project 2019 - worked with Van Hien University & FAP TV: