Thuy Nguyen

About

Specialties: Market Research Business Intelligence Commercial Analytics: Marketing Mix, Budget Optimization, Sales Force Optimization, Segmentation Patient Analytics - Patient journeys, longitudinal treatment pathways, costs and abandonment SAS Certified Base Programmer for SAS 9. SAS Certified Predictive Modeler for Enterprise Miner 7 Microstrategy BI tool Tableau Dashboards Microsoft Office suite: Excel, Access, PowerPoint and Outlook

Experience

• Viatris (Full-time · 3 yrs 5 mos)
  • Director Marketing Research and Analytics - Global
    May 2025 - Present · 1 yr 2 mos

  • Director, Marketing Analytics & Insights - NA Region
    Feb 2023 - May 2025 · 2 yrs 4 mos

• Janssen Inc. (6 yrs 4 mos)
  • Commercial Insights and Strategy - Market Research, CI and Analytics
    Sep 2020 - Feb 2023 · 2 yrs 6 mos

    Lead CV market research and CI team Collaborate, consult and/or lead advanced analytics initiatives

  • Commercial Insights & Strategy - Integrated Analytics
    Feb 2019 - Sep 2020 · 1 yr 8 mos

    Drive business strategy, targeting and growth through integrating insights from market research, advanced analytics and weekly performance metrics.

  • Commercial Innovation and Operations - Advanced Analytics CVM
    Nov 2016 - Feb 2019 · 2 yrs 4 mos

    Lead marketing mix (ROI) analytics & budget optimization recommendations for business planning Lead longitudinal patient analytics initiatives to understand market dynamics and patient opportunities Vendor management in various analytics initiatives (messaging, targeting, segmentation) to drive business growth

• Sanofi Pasteur (Swiftwater, PA)
  • Rotation, Health Care Economics and Market Access
    Jan 2016 - Nov 2016 · 11 mos

    Project manager of cross functional team encompassing Marketing, Sales and Medical Affairs to help establish framework on Sanofi Pasteur's utilization of Health Care Economics data.

  • Deputy Director, Analytics
    Jun 2015 - Nov 2016 · 1 yr 6 mos

    Develop, drive and support analytical needs of managed care marketing at Sanofi Pasteur with focus on health systems (IDNs).

  • Manager Analytics
    Jun 2013 - Jun 2015 · 2 yrs 1 mo

    Perform analysis to better understand defection patterns amongst product offerings and make recommendations that translate to tactical solutions. Perform analysis of product utilization amongst different customers to provide marketing team with non-technical insight to drive revenue. Created automated report suites utilized by business partner to present out to customers and drive revenue. Perform ad-hoc reporting for business teams to help facilitate data driven decisions. Develop new and revise existing potential metrics based on external data and business needs to use as input in tactical customer targeting initiatives. Perform customer segmentation based on business relevant input metrics to better understand core customers and help assign appropriate sales channel strategies. Co-lead project with vendor partnership to perform long term sales force optimization and sizing while presenting analytical story in non technical terms to upper management. Perform complex joins and data merging using SAS programming and Microsoft Excel/Access

• Marketing Analytics at The Walt Disney Company
  Jan 2013 - Jun 2013 · 6 mos

• Marketing at Earthrise Space Inc
  Jul 2012 - Oct 2012 · 4 mos