Ho Chi Minh City, Vietnam
Consulting VN KA CPG clients on leveraging TikTok Advertising solutions in full-funnel marketing strategy. Championing new monetization solution (TikTok MarketScope), driving product adoption and localization.
Worked in Fish Sauce Category (CHIN-SU & Nam Ngư brand) & HORECA (CHIN-SU Professional brand); Led multiple product launches and oversaw end-to-end brand strategy.
Consulted VN Non-CPG Clients (Focused on Banking, Fintech, Insurance; Automotive; Real Estates), on ad-hoc research projects; translated market data into actionable business insights.
HRC is a NPO in recruitment & employer branding, serving 35.000+ student users and 3000+ corporate users per year, since 2005. During the time here I led the communications team to: (1) Managed brand HRC and website hrc.com.vn; (2) Built and executed employer branding campaigns for world-renowned clients (Focused on FMCG, Gaming & Management Consulting); (3) Built and executed marketing plans for HRC's IPs (Recruitment program & The Talented Candidate competition).