Ho Chi Minh City, Vietnam
Brand marketer with 8 years of experience, especially in the beauty and skincare industry. Experienced in leading integrated campaigns and launching NPDs with strong business impact, including double to triple digit growth periods. Skilled in applying consumer insights and cross functional collaboration to deliver consistent brand and commercial results in fast paced environments. #beauty #FMCG
Skincare/personal care brands: Derma Angel, Pure Paw Paw - Lead strategic brand development for skincare and personal care brands by crafting consumer-centric strategies to strengthen brand equity, expand market penetration, and enhance brand visibility across both B2C (offline retail stores, website, ecommerce) and B2B channels (Health & Beauty: Hasaki, Guardian, Nuty, Watsons; Drugstores: Long Châu, Pharmacity; CVS: Circle K, Winmart, GS25) - Design and execute 360° marketing campaigns across ATL & BTL: digital, KOLs, OOH, social, ecommerce, retail and trade touchpoints—ensuring consistent messaging and conversion across consumer journeys. - Cross-functional collaboration: Work closely with sales (B2B & B2C), trade, logistics, regional teams and principals to drive business goals. - Product portfolio management & NPD: Conduct market research, identify consumer insights, and recommend NPD or product enhancements. Develop product positioning, pricing, and promotions to strengthen market presence. - Budget and resource management: Oversee marketing budget allocation, ensuring efficient use of resources to maximize ROI. - Market insights and consumer analysis: Analyze market trends and consumer behavior to generate actionable insights for product innovation and marketing strategies.
Work as Marketing team leader: Build & implement plan to reach the sale target of health & beauty brand (From NewZealand), and increase brand awareness online & offline. 1. Communication: Lead brand communication to drive brand awareness & marketing objectives for healthy & beauty/Food brands in charge, across multiple touchpoints ATLs, BTLs, digital, and in-store. 2. Trade: Work closely with the GT, MT, Ecom & digital team to implement promotion & BTLs activities to meet market demands & sale target
Advertising agency - Built and maintained strong client relationships that will assist in smooth and on-time project development and execution, as well as impact future business opportunities - Worked directly with clients to receive requests, discuss and propose proposal based on their expectations. - Coordinated/communicated with other teams in order to execute projects (social & digital media). - Handled budgets & managed project costs. - Supported other tasks as assigned by Line Manager. - Updated project progress & information to Line Manager.
- Planned and implemented marketing plans to reach marketing goals. - Developed, implement, track, and optimize all digital marketing. - Leaded detailed analyses of campaign effectiveness, tracked, measured, reported, presented findings and made recommendations on the performance of Facebook ads campaign. - Responsible for all content on website & social media platforms. - Coordinated with business, design and customer service teams to develop, and implemented marketing promotions to push sales, and increase brand awareness. - Leaded an intern team of 4 - 6 people and worked as full-time members: assigned tasks, coached, and mentored. Achievements: - On Feb-Mar-Apr 2020 (pandemic period) which makes outstanding growth in fan page metrics (28,5 million reaches, ↑ 6409% compared to the previous 2 months). - Fshare x FPT Play collaboration: Implemented the biggest online event of the year for 17000 VIP members, partners: ~35% Fshare activated vouchers, ~ 29% FPT Play activated gift codes.
- Planned and implemented marketing plan to promote agency growth: Content (Social, Website), Digital (Facebook Ads, Google Ads), Promotion & responsible for the budget for these items. - Built website, youtube channel for brand and responsible for all direction content. - Worked with content, design, producer to create marketing materials. - Implemented digital marketing campaigns - Supported & work closely with agent & sale team to open 29 agents in the Vietnamese Southern market.