Edinburgh, Scotland, United Kingdom
With experience in data analysis across various industries, I have honed my skills in optimizing data queries, designing and implementing dashboards, and managing large-scale projects. My proficiency in SQL, Tableau, and other tools has led to increased efficiency and productivity in my past roles. I am passionate about using data to drive meaningful insights and improvements in business operations.
• Lead data streamlining initiatives, optimized SQL queries with Teradata, SAS, and Hadoop for a major NDA project, achieving a 25% reduction in processing time, a 35% boost in overall efficiency. • Designed Tableau dashboards that doubled individual productivity, enabling a team of 2 to match the output of 4 while providing stakeholders with real-time financial insights. • Innovation & Invention Award: Honoring creativity and innovative problem-solving in approaching data problems.
• Define KPIs, conduct A/B tests for a high priority GDPR data privacy project, improving the bounce rate by 6% • Utilize SQL & Python; create Tableau dashboard to monitor the product’s progressive roll-out • Create a cost control dashboard for the data team on Google Data Studio • Collaborate and present to products managers, designers, data engineers and other teams in timeboxed missions • Create tracking plans for different website specifications
-Provide insightful and actionable analyses, to support recommendations on commercial decisions across our digital operation, on areas like strategies, churn and customer behaviour -Deliver strategic insight and providing data-driven answers to business questions on promotional effectiveness, CRM activity, digital marketing initiatives. -Interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis, and pro-actively provide insight on underlying trends and drivers -Carry out deep-dive analyses on our cross-channel customers and activity, that give a lens on activity to the lowest level, including geo-demographic and time of day -Present findings to stakeholders and discuss strategies to drive performance across the business -Form close working relationships with relevant stakeholders (Marketing, CRM and commercial teams) to provide proactive analysis and support business decisions -Provide ad hoc analysis for commercial departments and other areas of the business
Wonder (askwonder.com) is a personal research assistant, helping people save time by getting detailed answers and resources delivered to their inboxes by a trusted network of researchers. Tasks: - Answer the clients'questions by finding the absolute best online resources that help explain the topic and formulating a rich, written summary of insights.
- Participated in developing language tools by analyzing and annotating language data for high-profile social media clients. - Winner of the language data analytics during training. - Top ten performer in every month.