London, England, United Kingdom
I am a Senior Software Advisor specializing in strategic enterprise software agreements, with a strong focus on Cisco Enterprise Agreements (EA) and complex multi-year commitments. I help organizations navigate the commercial, licensing, and contractual landscape to unlock maximum value from their technology investments. As OEMs evolve from hardware-led models to software and subscription-driven strategies, I position my clients ahead of that curve. I have successfully expanded into new and emerging OEM portfolios, rapidly mastering their licensing frameworks, commercial levers, and negotiation mechanics. This ability to quickly adopt and command new vendor ecosystems has enabled me to consistently deliver significant cost optimization, strengthen executive-level business cases, and secure high-value, future-proofed agreements. I work directly with C-suite, procurement leaders, and technical stakeholders to align commercial structures with long-term business strategy. My strength lies in translating complex licensing constructs into clear financial outcomes, reducing risk, unlocking flexibility, and ensuring customers extract full strategic value from enterprise commitments. Core Expertise: • Strategic Enterprise Agreements (EA & Above) • Executive-Level Commercial Structuring & Negotiation • Software & Subscription Model Transformation • Cost Avoidance & Value Realization Strategy • Renewal & Risk Mitigation Planning • Multi-Vendor Portfolio Optimization I am driven by measurable impact, delivering agreements that not only reduce cost, but elevate the strategic role of technology within the enterprise.
World Wide Technology (WWT) is a global technology integrator and supply chain solutions provider renowned for its innovative and proven approach to assisting organizations worldwide in discovering, evaluating, architecting, and implementing technology solutions. Our dedicated team of Software Advisors empowers you to make well-informed decisions by crafting a customized model for enterprise agreement (EA) evaluation tailored to your specific business objectives, strategies, current challenges, planned technology initiatives, and financial considerations. Key responsibilities include: - Guiding customers on software strategies and navigating complex licensing programs effectively. - Expanding software strategies to incorporate hardware-focused technologies seamlessly. - Offering vendor-agnostic support and expert advice to ensure unbiased decision-making. - Assisting with the development of business use cases to align technology solutions with business objectives. - Supporting customers throughout the agreement and contract negotiation processes. - Strategizing and planning for future technology needs and advancements.
Cloud Optics is a team of highly experienced and skilled Software License Consultants that deliver a range of Software License Consulting Services across Microsoft, Oracle, IBM, SAP and Salesforce. Using a unique underpinning methodology we advise, develop and implement solutions to improve and optimise your software license position from a contractual and commercial perspective. Roles and responsibilities: - Lead and support complex negotiations for organisations of all types and sizes. - Analyse and map out customers environment, profiles, usage and requirements, in order to identify areas for optimisation. - Unravelling the complexities of the licensing metrics, agreements and contracts for customers undergoing software renewals, cloud transitions, aggressive vendor audits and divestitures, mergers and acquisitions - Interpret contracts and agreements to uncover areas for concern or possible amendments - Using my 16+ experience and expertise to advise and assist customers through their transformation journey by interpreting Technology and Business Requirements into cost-efficient licensing strategies and how to negotiate the most optimal commercial and contractual outcome.
In 2007 Ultima was a $10m Microsoft revenue company. I contributed significantly towards its growth where in 2018 the turnover was ~$70m. Responsibilities summarised include: - Managing and training my own team of software specialists to help account plan, co-ordinate, develop and grow our annuity revenue. - Apply knowledge of Microsoft’s enterprise platform products and services to map relevant technologies to customers IT and business needs. Assisting customers with new business models, process and workflow changes, and employee impact assessments as they move towards the desired future state. - Building strong relationships with C level executives, technical and business decision makers and providing long-term trusted advice that result in meaningful strategic conversations. Developing these business relationships through T-36 and advising customer around Microsoft negotiations. - Apply 15 years experience of Microsoft licensing, contracts and agreements, SAM, product knowledge and strategic awareness, to build business roadmaps, business cases and produce project proposals for business decision makers. Defining and quantifying ROI and business value. - Extensive T-36 experience and SAM processes to analyse customers technology environment, and better understand their infrastructure and how they use IT for their business. Deliver better, innovative and effective advice and assistance for the customer requirements and business goals. - Orchestrate activities across internal, partner and or, third-party resources to maximize business results, customer success and satisfaction. My drive is to help customer’s align their objectives and business values with market leading cloud solutions.
• Specialist in all Microsoft licensing agreements for corporate companies. With 60% of customer holding Select agreement and 40% holding Enterprise Agreements under my account list. Working with some of the UK’s largest companies and winning large tenders for the supply of software licensing. • Advised and managed agreements and licenses for VMWare, Citrix, McAfee, Symantec and Adobe amongst others. • Working with Elcom’s SAM team on opportunities and provide license reconciliation assistance on audit data • In-depth Microsoft Product knowledge, understanding the design and benefits of its technologies and how it works with other third-party applications. Allowing me to confidently advise customers on their requirements and map out the best licensing solution for their environment. • Arrange quarterly review meetings with the customer and where necessary, arrange conferences and workshops to assist with customers understanding and adoption of the technology. • Create customer software assurance guides to help customers understand their rights and dependencies on the renewal of software assurance. • Analyse and design the customer’s current environment, requirements and future IT goals, into a suitable, flexible and cost-effective agreement model. • Coordinate resources and partners to assist with driving and delivering tests and solutions to ensure customer satisfaction and success. • Build business cases, and business model to analyse and justify new investments of software. • Help the customer and Microsoft towards a successful agreement negotiation that benefits all parties. • Manage customers licensing portals for all software vendors which in turn allowed me to manage the customers renewals effectively • Grow all software annuity business.
• Specialist in licensing and agreements for SMB on Microsoft, Symantec, VERITAS, McAfee,Trend Micro, Sophos and Adobe amongst others. • Specialising in Microsoft licensing agreements for SMB commercial and public sectors. With 70% of customer on MOLP, OV/OVS agreements and 30% on Select Agreements under my account list. • Focusing on developing new business, I hit and overachieved my monthly target consecutively for the last 12 months, with the company, winning myself a position on the overachiever’s sale trip to Paris. • Manage customers licensing portals for all software vendors which in turn allowed me to manage the customers renewals effectively • Account management - Maintain a good working relationship with customers, understand the client’s infrastructure to fulfill their requirements, and explore new business opportunities. Orchestrate any required technical or third party assistance for the opportunity, to ensure customer satisfaction. • Grow all software revenue