Greater London, England, United Kingdom
Helping a range of clients across the EMEA region, including large financial institutions (HSBC, Lloyds Bank, TSB, Nordea Bank) to identify opportunities for optimisation through both qualitative and quantitative methodology - Optimisation strategy development - Delivery of multi- variant and split testing solutions designed to quantify impact and value delivered - Results analysis and report delivery - Management of development, design and QA teams - Stakeholder management - Sales support.
Managing cross channel digital acquisition strategies for UK businesses (PPC, Display, SEO, Social, Affiliates, Aggregators) - Using analytics to provide business insight and optimise websites through testing campaigns to improve conversion and customer experience - Relationship management of business partners - Agency management - management of junior team members and placements. Winner of "Best Banking, Insurance & Financial Services eCommerce" award at the in 2015 eCommerce awards in London for Direct Car Excess which I manage the digital strategy of. Shortlisted for a British Insurance Award 2015 for "Digital Initiative of the year".
Utilising tools such as Adobe Analytics (formerly Omniture), Ad-hoc analysis, Google Analytics and DoubleClick to produce reporting and analysis for AIG UK Consumer websites. Implementing MVT & A/B split tests to optimise conversion. Managed various acquisition channels for Consumer websites including PPC, SEO, Display, Affiliates and Aggregators.
Whilst in this role I monitored and reported on the performance of the Saga website as well as ran a website optimisation programme designed to improve website conversion.
- Helped to manage aggregator relationships negotiating commercial terms and managing the setup of new activities - Collated and presented marketing MI to senior stakeholders - Devised and implemented online campaigns