Seoul, South Korea
10+ Years of Launch Builder | Expert in driving strategic media partnerships, creator growth, and scalable revenue models, with a focus on turning digital content into sustainable businesses.
Leading Spotify’s podcast business in Korea, driving creator & media partnerships, content strategy, and ecosystem growth. - Built partnerships with music labels, broadcasters, production studios, and key opinion leaders (KOLs) to expand local & global export podcast adoption. - Managing editorial strategy, creator programming, and market-level campaign strategy, including Music & Talk and video podcast initiatives. - Collaborating cross-functionally with product, marketing, and global teams to localize platform strategy and optimize content engagement on & off platform.
Built creator & MCN partnership frameworks, onboarding influencers and developing content monetization models on an emerging live audio platform. - Designed and operated creator growth programs to increase retention, revenue, and content performance. - Negotiated content deals and optimized operational workflows between creators, agencies, and internal teams. - Led projects to scale creator-driven content formats and amplify community engagement.
Managed premium publisher partnerships and copyright content operations for global video distribution. - Led licensing, rights management, and strategic partnerships with media companies and content owners. - Optimized content performance through distribution strategy, compliance, and partner communication. - Supported platform growth by ensuring a scalable and content partnership structure.