Tom Martin

CXO - Customer Experience Officer, Championing the firefighter, through improved PPE care, cancer-prevention efforts, and a seamless customer experience.

Ann Arbor, Michigan, United States

About

Specializing in fire service protective clothing, laundering systems, cancer-prevention practices, and the technology that supports safer operations, I focus on helping departments reduce exposure risk and strengthen long-term firefighter health. My work is closely tied to the nationwide movement toward cleaner PPE, improved decontamination procedures, and proactive cancer screening initiatives. As a former hazmat specialist, firefighter, search and rescue volunteer, commercial drone pilot, and active NFPA committee member, I bring firsthand operational experience to the products and programs I support. That background allows me to speak the same language as the firefighters and chiefs I work with, and to offer guidance grounded in real-world use, not theory. Over the course of my career, I’ve helped lead and grow businesses across the first responder market by listening to the problems departments face and offering practical, compliant, and effective solutions. Whether it's improving PPE care, integrating specialized laundering systems, or aligning departments with evolving NFPA requirements and cancer-screening best practices, my goal remains the same: support the fire service with trusted information and dependable tools that protect those who protect others.

Experience

  • Circul-Air Corp International (Remote)
    • Chief Customer Experience Officer
      Jul 2025 - Present · 1 yr

      This role focuses on ensuring that every customer interaction from initial engagement through delivery, training, and long-term support is aligned and intentional. The goal is to bring consistency and clarity across all departments and partners involved in delivering our solutions

    • Vice President Sales Marketing
      Jan 2022 - Jul 2025 · 3 yrs 7 mos

      Sales & Marketing of Circul-Air products, channel distribution development, PPE product category specialist that rely on NFPA certification.

  • PPE Product Category Specialist / Sales Support / Team Lead at Responder Solutions, LLC
    Jun 2016 - Present · 10 yrs 1 mo

    History of successfully working with suppliers and first responders to achieve safer, more efficient working environments for firefighters through education. Developing channel partners on product safety requirements and how product specifications and performance verification can deliver to exceed expectations. Contact email: [email protected]

  • Vice President Sales Marketing at Groves Incorporated
    Nov 2019 - Dec 2021 · 2 yrs 2 mos

    Responsible for growing sales through educating the internal teams & external distribution channel on NFPA-related product categories; Helmets & NFPA 1851-compliant on-site laundry systems.

  • Search & Rescue Technician / Commercial sUAS Drone Pilot at San Bernardino Sheriff's Dept
    Dec 2016 - Dec 2021 · 5 yrs 1 mo

    Search & Rescue Technician, Alpine Mountaineering, Rope Rescue, Board Secretary Contact: [email protected]

  • General Manager / VP Sales and Operations at Paul Conway Shields
    Sep 2013 - Jun 2016 · 2 yrs 10 mos

    As VP of Sales & Operations Tom provided the vision and successfully positioned this business for growth for many years to come by focusing on providing the sales enablement tools and quick access to sales tool information that is critical to sales teams. Tom spearheaded the redesign of our accounting system for sales efforts to integrate across multiple platforms that included the website, e-commerce, CRM, SQL, MySQL, and Microsoft BI. Under his leadership, the company expanded into new markets, increased profit margins, and grew sales in excess of 30% year over year.