Berlin, Berlin, Germany
Great products are powered by great people doing their best work. As a leader in Product Design and User Research, I focus on building teams that have the skills, systems and standards that help them excel. As a practitioner, I bring an analytical mind, technical fluency and strong grounding in User Experience principles.
Managed the designers on the B2E team responsible for internal systems that drive core business processes. Increased efficiency (e.g. a 60% reduction in banner production time) and effectiveness (e.g. a 9pp lift in profitability through better pricing decisions) through rigorous understanding of user problems and setting high quality standards for execution.
Leading client projects in the financial sector with a focus on strategic innovation.
Consulted on the UX Strategy for a French financial institution wanting to increase their footprint in the German market.
Leading the Sales Productivity effort for the company's flagship mobile product, Salesforce1. Working with a small team of designers and researchers to help sales people be more efficient and effective in their work. This includes reinventing the Salesforce tasks and notes experiences as well as activity logging, calendaring, email integration and more.
- Interaction design and strategy across a variety of features - End-to-end product design of a tablet app for sales meetings, collaborating with an external development firm to execute and pilot the product. - Worked closely with product managers, developers and prototypers on the next-generation Salesforce UI for desktop - Facilitated numerous stakeholder workshops to align on product strategy, generate ideas and collect design feedback
- UX design for the Salesforce integration of an acquired business contact crowdsourcing platform - Worked with two Scrum teams to deliver delightfully simple solutions to complex problems like data cleansing, industry-based contact search and company hierarchy trees
Developed mobile web design concepts for Oakland Youth Radio, including wireframes and mockups.