Tynemouth, England, United Kingdom
14 years in, and I still get excited about the same problem: turning customer acquisition into long-term value. I work across the full lifecycle: brand awareness, journey optimisation, site experience, retention: and I've done it in both DTC and B2B environments. I'm not one for strategy without execution, or execution without strategy. The sweet spot between the two is where the real growth happens. CONTACT ME: Email: [email protected]
✅ Developing P&L for both clients and the department: Taking fixed and variable costs into account and defining north star CAC/ROAS targets in order to achieve goals ✅Own full-funnel acquisition strategy: Developing acquisition strategies and optimising paid media channels including Meta, Google and Programmatic platforms. Through to advising on landing pages, and retention journeys to drive new customer growth ✅Led on creative strategy: Outlining creative strategy and developing roadmaps and content creation process to deliver winning concepts based on performance data ✅Hands-on approach: Managing high-priority client campaigns to ensure consistent performance delivery ✅Hands on CRO consultation with clients: Advised on New product development (NPD), offer, pricing and Landing page optimisation ✅Direct high-impact client relationships: Owning relationships and directing the formation of strategies through to reporting and taking actions off the back of results ✅Leading and inspiring: through operational excellence, mentoring and management, resulting in a large team of acquisition A players ✅Spearheading operational transformation: building scalable SOPs, team structures, and training programs that elevated performance across functions ✅New Customer Acquisition: Leading sales audits to win new clients, including digesting briefs and coordinating a team to respond to key needs of potential clients