Brussels Metropolitan Area
Marketing leader with experience in Pharma, Vaccines and MedTech offering an analytical mindset combined with strong managerial skills. Core competencies include: • Business planning (led and conducted strategic and tactial planning activities with planning horizons of 1 to 10 years, business case development and scenario anlaysis) • Commercial and customer insights (led qualitative and quantitative market research in Europe, USA, Japan, syndicated research initiatives, KOL advisory boards, internal CRM data analysis) • Strategic product launch (led and executed on several launche plans including blockbuster vaccine with >€1 Bn sales, new cath lab capital equipment, medical software, disposable devices, respiratory drugs and new indications for established products) • Forecasting (responsible from strategic 10 year sales forecast and scenario analysis to monthly demand planning) • Portfolio management (SKU rationalization, pricing optimization and driving strategic focus for established products) • Multichannel marketing campaigns (leveraged digital platforms, direct and distributor sales force and clinical specialists, congresses, physician education programs, medical publications, internal engagement initiatives etc.) • Performance management and reporting (sales and profitability, market share, therapy adoption, sales force activities and impact, campaign effectiveness) • Budget management (from zero-based budgets to > €1 Mn marketing budgets) • Talent management (hiring, coaching, promotion, addressing underperformance and dismissal of sales reps and senior product managers; cross-functional talent program development) • Expert user of various CRM, content and business analytics platforms including Veeva CRM, Veeva Vault, MS PowerBI, Business Objects, Qlick, Vablet, Marketo Passion for • Early commercial business planning • Commercial excellence • Customer insights Geographic experience in: • Global level • Regional level: Europe, Middle-East, Africa • Local level: Belgium, Netherlands, Luxembourg
Five years of sales and marketing consulting experience in the Strategy & Operations practice with a focus on pricing and profitability management, performance management and enterprise cost reduction.