Tom Krug

Director, Supply Chain Analytics & Sales Operations

Milwaukee, Wisconsin, United States

About

Experienced cross-functional business leader with proven success building and elevating teams and fostering a high-accountability, data-driven culture. Known as a collaborative leader and problem solver with the technical and business acumen to bridge the gap between external facing sales and supply chain teams and back-of-house technology teams. Effective communicator with strong executive presence. Champion of leveraging AI and technology to increase productivity.

Experience

  • Direct Supply (11 yrs 1 mo)
    • Director, Supply Chain Analytics & Sales Operations
      Sep 2025 - Present · 10 mos

    • Senior Manager, Supply Chain Analytics & Sales Operations
      May 2022 - Sep 2025 · 3 yrs 5 mos

      • Directly manage Direct Supply’s sales operations and supply chain analytics teams, who are responsible for supporting 12 sales teams and 4 supply chain teams respectively • Led the successful deployment of Power BI within sales and supply chain, moving the organization away from manual Excel reporting to automated, self-service reporting • Launched a productivity initiative in sales and supply chain, aimed at reducing manual toil and reducing manual errors. Drove 7,500 hours of annualized manual work reduction • Oversee Direct Supply’s sales compensation and annual sales budgeting process, maintaining responsibility for how over 270 salespeople are budgeted and paid • Administer to supply chain’s annual costing process, taking lead on reporting and analysis meant to drive annual COGS reduction • Rolled out Microsoft Dynamics CRM to the sales organization, implementing training and usage metrics to ensure sales managers can appropriately manage their people and pipelines • Worked with sales and engineering to deploy call recording within the sales organization to empower more effective sales coaching and to capture data for company AI tools

    • Manager, Supply Chain Analytics
      Aug 2019 - May 2022 · 2 yrs 10 mos

      • Served as the founding member and leader of the Supply Chain Analytics team at Direct Supply, tripling the size of the team from 2 to 6 in two years • Co-led a “Supply Chain Reinvention” effort meant to increase product availability via new supplier data streams, demand forecasting models, and AI substitution models. Reduced missed revenue and cancellations due to backorders by 30% and 47% respectively • Created and instituted a modified sprint planning process to manage team capacity, prioritization, and timely execution of projects • Participated in a cross-department COVID Response Team aimed at securing critical medical supplies for skilled nursing and senior living communities. Stood up a competitive $100 MM Personal Protective Equipment program in the process • Built an optimization model to prioritize where to grow Direct Supply’s “Building Services” network, growing customer service coverage from 51% to 65%, and unlocking an additional $11 MM revenue stream