Odense, Region of Southern Denmark, Denmark
Dynamic and passionated retail evangelist with more than 30 years of experience in various retail operations.
Responsibilities: *Strategic Revitalization: Overall responsibility for Sport-Direct teamsport and B2B chain, strengthening the business model, expanding the franchise partner network, and enhancing operational excellence. *Digital Transformation: Led the development and execution of a comprehensive digital strategy to support sales growth, customer engagement, and streamline operations across all channels. *Franchise & Corporate Structure: Full responsibility for both company-owned departments and franchise partners, ensuring alignment on standards, goals, and strategy. *Product & Supplier Management: Accountable for product assortment and supplier agreements across the chain’s core categories: teamsport, corporate apparel, and corporate gifts. Negotiate and improve commercial terms, stronger collaboration, and increased marketing contributions from suppliers. *Marketing Strategy: Directed the marketing approach, including annual activity calendars, product catalogs, fairs and promotional initiatives to strengthen brand presence and drive sales in all categories. *Operational Excellence: Focused on optimizing processes, supporting franchisees, and strengthening the chain’s competitive market position through innovation, efficiency, and strategic partnerships. *Expansion manager: Responsible for identifying and securing of optimal store locations, as well as negotiating and renegotiating lease contracts with landlords.
Responsibilities: *Strategic Expansion: Led the company's growth in retail by opening over 50 stores in Denmark and Sweden. Handled identifying prime locations, store design, and lease negotiations. *Customer-Centric Approach: Focused on customer experience through an omnichannel strategy, ensuring smooth interactions across both physical and digital platforms. *International Collaboration: Worked closely with INTERSPORT International on developing store concepts. Contributed to the Retail Excellence Group’s advisory board for years, sharing insights to strengthen the brand globally. *Operational Efficiency: Optimized operations to boost productivity and competitiveness. Led supply chain improvements and developed innovative solutions to support business goals. *KPI and Results Orientation: Prioritized data-driven strategies to track performance through KPIs, ensuring business targets were met and growth opportunities maximized. *Team Leadership: Oversaw recruitment and employee development, emphasizing retail as a "people business." Managed a motivated team and encouraged cross-departmental collaboration to drive results and foster innovation. *Human Resources: Led recruitment, retention, and training efforts. Introduced an employee app with micro-learning features for onboarding, product training, and ongoing education, boosting engagement and competency development. *Miscellaneous: Served as a keynote speaker at various expos, offering insights on retail trends and opportunities. Competencies: - Strategic planning and execution - Retail and store management - Customer experience and omnichannel strategy - International collaboration and concept development - Negotiation and contract management - Operational optimization and supply chain management - KPI management and performance improvement - Team leadership and employee development - Understanding retail as a "people business" - Human resources, employee retention, and micro-learning
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