United States
I am a growth and marketing leader with a decade of experience turning zero-to-one ideas into global brands that generate multi-million-dollar revenue across fintech, the creator economy and sports. My approach combines lean budgets, organic virality and AI-powered automation to deliver measurable, lasting growth. Earlier in my career I built a creator agency from concept to seven-figure ARR in its first year, helping more than twenty creators 5x their monthly revenue and grow their audiences 8x through lean, data-led campaigns. I also planned and staged celebrity gaming events that drew 10 million+ live viewers and 150 million social impressions, securing sponsorships from brands like Microsoft, Twitch, Epic Games and EA. During this period, I worked alongside talent including Gareth Bale, The Sidemen, and Mason Mount across content, partnerships and branded campaigns. My first venture, a sports media brand, grew to one million followers and fifty million monthly impressions with minimal paid spend. Fluent in English, Spanish and Portuguese, I hold a BBA (Double Major) from the University of Hong Kong and have lived and led global teams in seven countries.
Independent consultant driving follower growth, new-endorsement revenue, and lower acquisition costs for elite European footballers, top influencers, and early-stage brands. • Advised high-profile European soccer players, influencers, and agencies, delivering double-digit follower growth and lucrative endorsement deals • Managed and scaled Nick “RTFM” from 150k to 2.8M followers (and 10k CCV), establishing him as the #1 English-speaking FIFA streamer • Guided early-stage F&B, Web3, and agency clients, cutting CAC by over 60% with organic growth frameworks • Sourced seven-figure partnership and streaming deals with global publishers and brands
Bootstrapped the UK’s No. 1 agency for female content creators, driving brand development, digital marketing and consumer engagement at scale. • Hit $1M+ ARR within 12 months at 70%+ margins • Signed 23 creators with a combined 20M followers; lifted their monthly revenue 5x through data-driven organic campaigns • Raised fan LTV 65% and delivered an 8x average growth in client social channels via viral content frameworks • Ran cost-efficient strategies that saved clients six-figure sums while providing them with mainstream media exposure • Consolidated agency and exited after achieving strategic business and financial targets
Startup that partnered with elite athletes and celebrities, including Gareth Bale and Mason Mount, to launch digital ventures and record-breaking live-stream events. • Planned and staged three live gaming events featuring 150+ celebrities, attracting 10M+ concurrent viewers and 150M impressions • Negotiated Mason Mount ambassador deal, adding 20M plus impressions and securing global press coverage • Launched an influencer program that grew social reach by 15M fans and closed brand partnerships with Microsoft, Twitch, Epic Games and EA, among others • Employee #1; oversaw day-to-day operations of Combat and Gareth Bale’s esports team
Customer Acquisition, Marketing Strategy and +11 skills