Selangor, Malaysia
As a Lead Designer, I aspire to bridge the gap between creativity and business impact by collaborating across departments, ensuring a cohesive and strategic approach to design that enhances the overall brand experience. I am dedicated to utilising my storytelling prowess and creative strategy skills as a designer to craft compelling narratives that resonate with target audiences, contributing to brand loyalty and market success.
Key Duties & Responsibilities Creative Lead: Creative judgement & communication skills to maximise department’s creative output & deliver first-class work; reviewing briefs & setting the creative direction for projects. Workflow Management: Maintain high levels of production & traffic management to ensure client briefs are processed to agreed timescales & budgets, prioritising & reallocating tasks as necessary. Supplier Management: Lead external supplier agreements & contracts for specialist media & print services, utilising suppliers & freelancers when necessary. Digital-First: Adopt a digital-first approach to projects & constantly improving the creative output to ensure innovative digital solutions are adopted. Senior Stakeholder Engagement: Key stakeholder engagement at all levels of the University to take briefs & work with team members on delivering response to briefs professionally. Develop strong working relationships with heads of depts & directors. Brand Stewardship & Management: To act as the key decision-maker on brand related matters. Global Coordination: Provide creative support for projects delivered by Malaysia & Global teams, ensuring briefs can be delivered that meet local market needs. Reporting: Provide regular monthly reporting on process efficiency in project delivery & also cost management. Customer Service Evaluation: Continually evaluate client satisfaction & ensuring highest levels of customer service. This involves gathering feedback & identifying areas for improvement in efficiency, which can support strategic objective to be a Globally Connected University. Brand tone of voice guidelines & quality monitoring: Brand lead on the development of tone of voice & brand guidelines to ensure these are clear, consistent & up to date. This will enable the brand to be communicated externally & internally through the ongoing work of the design studio, external suppliers/agencies & professional service colleagues in the University.
• provide graphical support for a&p materials, social media as well as video contents • integrate technical and visual solutions into design concepts • outline & develop brand guidelines for wy & co entities, ie, eight ounce coffee, ps150 bar, tickets bar, postscript bar, tapestry cafe & dining, krungthep thai restaurant • overseeing design changes and improvements throughout the development process • present concept visualization through sketches, drawings and illustrations • produce accurate and high-quality design work • obtain management approval by presenting drafts and final layouts • understand trends within the scope of the industry • determine production schedule by conferring with management/ stakeholders, copywriters, and external production agencies/ suppliers
CREATIVE CONTENT To lead creative team and processes; provide creative direction and expertise with business perspective. Ensure that all brand communication processes and creative executions align with company priorities. COMPLIANCE TO CORPORATE IDENTITY AND COMPANY GOALS Develop design strategies that are integrated with corporate identity, company goals and priorities within budget and on time. Lead branding and campaign message process by defining success measures and continuous improvement opportunities. CONTENT ACCURACY Provide strategic focus and guidelines for the look and feel of all creatives including copy, illustrations and photography. To ensure accuracy of facts and relevancy of angle and concept of marketing materials, and to obtain approval from Group Chief Marketing Officer. LEADERSHIP Maintain an efficient, collaborative and engaging work environment for creative team while keeping corporate goals and initiatives in sight. Oversee all creative projects and be responsible for the overall quality of work produced by creative team. TEAMWORK Work closely with Sales & Marketing, Media & PR and Digital teams to produce materials that will effectively communicate key messages to customers.
• Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound • Responsible for overall quality of work produced by the studio & ensure that deadlines are met • Lead, supervise and guide artists and designers • Review and approve proofs of printed copy and art and copy materials • Present final layouts for approval • Work with account director to develop design solutions
• Develop and manage creative solutions from concept to completion and provide overall art directions to all artist and designers • Work closely with Sales & Marketing departments as well as other subsidiaries to understand their sales objectives, needs and budget in order to strategize & develop creative A&P strategies & projects • Responsible for overall quality of work produced by the team & ensure that deadlines are met • Proactively be involved and provide ideas on brand-building (corporate & product) for the group • Improve and ensure all artworks comply with CIS (corporate identity system) • Lead, supervise and guide artist and designers • Proactively involved in scheduled internal & external photoshoots • To improve the external sales of seagull advertising by sourcing new clients or new jobs.