Grand Rapids Metropolitan Area
I help brands make better performance marketing decisions that drive profitable growth, not just better reporting. I work with teams to operationalize incrementality testing and MMM in ways that actually change how budgets are allocated and campaigns are optimized. The right technology is essential, but measurement only creates value when insights are acted on. I believe the confidence to make those changes comes from a deep understanding of both measurement and how campaigns are actually planned, launched, and run. I partner with brand leadership across marketing and finance, as well as measurement platforms and media partners, to turn insight into confident, durable decisions. I genuinely enjoy talking shop, so if you are thinking through how to measure what is truly working, feel free to reach out and start a conversation.
I joined 3Q/DEPT in 2016 and served in a number of media and innovation roles. In leading the Emerging Media discipline I was responsible for guiding clients through the next evolution of digital media, specifically as brand and performance marketing merge and the consumer journey becomes increasingly fragmented across emerging technologies. My passion for video advertising led me to speak at multiple industry conferences, including Vidcon, about the power of YouTube advertising.