Madison, Wisconsin, United States
I’m a sales leader and co-owner with over 30 years of experience in hospitality, fresh produce, and foodservice distribution. From running restaurants straight out of college to growing a produce company from under $2M to $12M+, I’ve learned that business success always comes down to relationships and work ethic. As Director of Sales at R.E. Golden Produce, I manage everything from prospecting and onboarding new accounts to ensuring our internal teams deliver on what we promise. I’m also hands-on with IT systems (NECS Entrée, order platforms, POS tech) and help drive day-to-day customer service alongside our staff. My leadership style? Roll-up-your-sleeves, treat-people-fairly, show-up-early kind of mindset. I’ve led teams of 100+, opened new markets, and navigated fast-paced environments—always with a sense of humor and focus on results. I’m proud to be part of a team that values integrity, growth, and serving our customers and employees with equal care. If you’re in the food, distribution, or B2B space and want to talk shop, I’m always open to a conversation.
• Co-led revenue growth from under $2M to over $12M annually • Built and maintained key customer relationships across diverse sectors • Managed all aspects of new account acquisition—from prospecting and onboarding to internal coordination • Helped lead company relocation into a new 58,000 sq. ft. facility (from 11K sq. ft.), improving efficiency and scalability • Supported company-wide operations and systems including NECS Entrée, Entrée.net, and customer order platforms • Assisted with daily customer service, afternoon order entry, and cross-department communication • Contributed to a culture of ownership, accountability, and teamwork in an employee-owned business
• Managed a large, diverse sales territory in a highly competitive produce distribution market • Increased overall territory sales by over $2 million through relationship-building and prospecting • Opened new accounts across restaurants, institutions, and retailers • Strengthened Loffredo’s presence in the local food and farm-to-table movement • Provided consistent support to clients through ordering, follow-ups, and service issue resolution • Collaborated with internal teams to align logistics, pricing, and service for long-term account retention
• Built and operated a high-volume microbrewery and restaurant during the rise of the craft beer era • Managed a team of 100+ across front-of-house, back-of-house, kitchen, and management roles • Handled everything from hiring, firing, scheduling, and training to food costing and vendor contracts • Designed and launched new menus, led seasonal beer offerings, and maintained product consistency • Oversaw Aloha POS implementation and all on-site tech operations • Maintained profitability and operations for over a decade under absentee ownership • Cultivated a strong team culture and loyal customer base in a highly dynamic industry • Navigated intense competition, staffing challenges, and shifting market trends with resilience and heart
• Sold Xerox large-format copiers and AutoCAD-compatible systems to architects and engineering firms • Became top-performing rep in large-format copier sales for two consecutive quarters across the organization • Built strong B2B client relationships in a technical, detail-driven market • Consulted with firms on blueprint reproduction workflows and printing efficiencies • Managed supply orders, service coordination, and post-sale client support • Developed confidence and technical fluency selling complex systems in a niche vertical
• Began as a line cook and worked my way up to General Manager of a high-volume German-themed restaurant and beer hall • Led a team of 45+ including bartenders, waitstaff, assistants, and assistant managers • Oversaw scheduling, staffing, training, and daily financial procedures (including deposits and reporting) • Managed all FOH and BOH operations in a fast-paced, guest-centric environment • Built a culture of fairness, accountability, and service excellence under pressure • Developed foundational leadership skills that shaped my management style for decades to come