Ireland
Regional Commercial Executive (EMEA) at Teeling Whiskey Company, based in Dublin, Ireland. Managing distribution relationships across 28 international markets in the Mediterranean, Balkans, Middle East and CIS regions.
Managing Teeling's distribution relationships across 28 international markets in the Mediterranean, Balkans, Middle East and CIS regions. Responsibilities include: Development and execution of local brand plans, forecasts and ongoing management of advertising and promotional budgets. Co-ordinate the role out of new product developments. Liaising with Global Marketing Team on asset/POS development. Working with distribution partners, EMEA commercial and brand ambassador teams to plan and execute activations in all key channels during key selling periods - SPD, Father's Day, Christmas. Delivering regular high quality communication and reporting to Senior Management on performance and opportunities in key markets.
Leading global research into cultural territories and trends, feeding directly into the global brand strategy. Liaising with global partner agency to secure branded integration opportunities in TV, Film and MVs. Supporting Senior Brand Management in the development and co-ordination the global activation schedule during the St. Patrick's Day period. Campaign evaluation and reporting. Managing the creation and rollout of global advocacy programmes in partnership with local agencies, and working directly with markets to determine local requirements. Supporting the SBM on the creation and planning of bar community programmes and content - Jameson HOSTS and the Grow Your Own Cocktail S&R initiatives. Leading communication with markets and global Brand Ambassador community.
Worked in conjunction with local sales and marketing teams in the planning, development and implementation of the Jameson brand strategy across Thailand, an emerging Irish Whiskey market. - Delivered in-depth product education sessions & tasting with Thai consumers. - Supported field sales team to develop key territories and build strong customer relationships. - Planned and managed brand events in partnership with strategic on-trade accounts across Bangkok. - Collaborated with Influencers in key strategic communities to drive brand awareness and advocacy. - Planned and created locally, culturally relevant content to support local media channels in partnership with local agencies.
As a Tax Co-op in the Private Clients department, I gained experience in personal tax compliance, including Income Tax, Capital Gains Tax and Stamp Duty. I worked collaboratively on a number of consulting projects, solving complex intellectual challenges for clients, helping them to make the right business decisions on a worldwide scale and protect their personal and family wealth into the future. Aside from Private Clients, I was a member of the Deloitte Brexit Committee. I produced a weekly newsletter outlining developments in Brexit negotiations as told by worldwide news media. I worked on a number of research projects (see below), working directly with the Brexit lead partner and Brexit coordinating manager, which formed the basis for a number of seminars and publications. Research topics included: - The Implications of Brexit on the fishing industry in Northern Ireland - The Implications of Brexit on the Higher Education sector in Ireland and the UK - Major challenges facing Not-for-profit organisations in Ireland