Berlin, Berlin, Germany
With over 10 years of experience across industries such as automotive, FMCG, home & living, consumer health, and insurance, I specialize in e-commerce, digital marketing, and management consulting. I've held leadership roles including Team Lead E-Commerce, Senior Trade Marketing Manager, and Project Lead, focusing on B2C/B2B sales, digital and offline marketing, and key account management. Passionate about brands and operational excellence, I excel in driving commercial growth, process optimization, and team building. I’m motivated by strategic problem-solving, system-supported automation, and fostering collaboration to deliver sustainable results.
Strategy consulting for digital sales, e-commerce, marketing technologies and business development Interim manager, e.g. as team leader for e-commerce at a pharmaceutical manufacturer (OTC), project manager for sales controlling at insurance company and at umbrella organization of public healthcare insurance Independent selection, development and implementation of suitable methods for the efficient and effective solution of clients' strategic issues Creation of data-based analyses and decision-making bases for clients and stakeholders Digital coaching for solo entrepreneurs and small businesses on behalf of the Bavarian State Ministry for Digital Affairs Requirement engineering for the selection of technologies or service providers In-house expert, consultant and trainer for project management excellence
Strategy consulting in the areas of e-commerce, marketing technologies and digital customer experience for insurance companies, brand manufacturers and e-retailers Interim manager as team leader of the e-commerce unit at a leading parmaceutical company and project manager for sales controlling at a DAX 40 insurance company Independent selection, development and implementation of suitable methods for solving strategic customer issues Creation of data-based analyses and decision bases for decision-makers and stakeholders Digital coaching of solo entrepreneurs and small companies on behalf of the Bavarian State Ministry for Digital Affairs Conception, implementation or hosting of customer workshops In-house expert and trainer for project management excellence Industry focus: manufacturer, pharmaceutical, insurance, telecommunications, e-commerce retail (B2B and B2C)
Project management for strategic consulting projects to enhance e-commerce performance or optimize digital user experiences Technical contact and contributor for specialist circles, including marketing and advertising technologies or data management Conceptualizing and preparing of stakeholder decision bases and board presentations Training and customer-specific preparation of specialist topics or complex processes Designing, implementing and/or moderating of customer workshops Coaching and developing concrete solutions for digital challenges of small and medium-sized enterprises (on behalf of the Bavarian Digital Ministry) Industry focus: manufacturer, insurance, telecommunications, e-commerce retail (B2B and B2C)
• Team lead E-Commerce marketing for Bayer Consumer Health Germany • Developing and implementing the Bayer Consumer Health e-commerce marketing strategy for online-pharmacies, marketplaces (Amazon, etc.) and pharmacy marketing cooperations • Successfully leading, optimizing and managing the e-commerce operations as team-leader for mid-level managers, external service suppliers and freelancers • Exceedingly increasing sales and achieving business objectives by tailoring individual e-commerce marketing strategies and/or campaigns for Bayer consumer health brands, such as Aspirin, Bepanthen, Elevit, etc. • Driving change and digitalisation sustainably by coaching employees and inter-divisional executive level members on e-commerce innovations and digital trends
Online-Marketing: • Solely responsible for development, planning and implementation of the • Online-marketing strategy for the German PFDC subsidiary • Inhouse consultant for ecommerce, online-, social media-, affiliate-, digital crm-, brand- and content marketing for PFDC Germany and PFDC headquarters in France eCommerce: • Professionalization of all operational and strategic activities and processes • Development and implementation of the first PFDC eCommerce strategy • Creation or selection, planning and evaluation of all operational marketing actions with joint online-vendors and partnered online-pharmacies Online-Activation & Product Management: • Product management and project management of the successful rollout of the first PFDC nationwide loyalty program in Germany • Concept development and project management of point of sale online-activation actions targeted towards consumers, pharmaceutical staff or pharmacists Projects: • Eau Thermale Avène Skin Center • B2B2C loyalty program • eCommerce-strategy • Online-Marketing strategy • Category activation campaigns
Online-Marketing Project Manager • Lead project management for all home24 brand launches • Producer for the first Smood mattress TV commercial and project lead of the aligned multi-channel marketing campaign • Lead project management for the technical Wordpress setup and the content production for the Home24 magazine • Stakeholder management and process alignment with all relevant departments, suppliers, project owners or managing board members • Conversion rate optimization