Geneva, Geneva, Switzerland
• Led, managed and directed Sales Operation, Sales and Business Management • Set, defended and got approval of Company strategy and business goals with senior management of HQs • Encouraged the development of a work ecosystem boosting synergies between Division departments in order to reach higher efficiency • Ambassador of company towards Franchisees, Partners, Staff and Global/Regional HQs to reinforce trust and inpire other staff members Strategy & Planning • Constant development of Sales profitability and activities KPIs through establishment of accurate business Plan and staff appraisals through clear goals • Implemented and managed new Model SP-Flow and pricing linked with above mentioned KPIs • Overseen the development of network sales, profitability and customer satisfaction objectives. • Monitored and evaluated sales trends and general market conditions take required actions • Defined and overseen the implementation of national and regional-based sales, marketing • Reviewed and revised department organisation, ways of working, processes and reports for adequate market adaptation • Direct the preparation, presentation and monitoring of company P&L
Achievements • Brand Management: intensify brand asset • Business consolidation: improvement of cash flow, profitability, warrant of Selling expenses spending efficiency • Market presence consolidation: reinforce and develop Nr1 market share position and customer knowledge • Change implementation and roll-out: optimisation and improvement of skills, staff motivation, task planning and implementation, follow-up and countermeasures. Business Integration and precision • Resources optimisation: implementation of a “New Deal” with stakeholders • Planning and budget: definition of new budget calculation and online sales and stock management system • Product SP Flows, PDCA and TQM use • DW and E-reporting: launch and development of reports (Hyperion) Brand re-design and Loyalty program •Knowledge tools: elaboration of automatic reports aiming at having market, competitors and customers data • CRM+Web 2.0: “Large Project Leader” of a CRM suite and Community Website associating different interlocutors and communication means, SEA, SEO and web analytical tools, analysis of KPIs • Media: integration and association of medias, lead of agencies brief, media plan setup, selection and commercial negotiation with networks. Extensive use of web technologies to target efficiently customers and make efficient use of budget • Below the Line communication : use of the dealer network, customers’ data collection for geo-marketing and direct marketing use • International collaboration: with different factories and Japanese HQ, strategy presentation and realisation • Shop in Shop: “Honda Dream Dealer” shop-in-shop concept development and POS, integration in CRM • Events : redefinition of B2C activities participating to customers’ loyalty
Implementation of a business model and deployment at international level of a secure environment for E-commerce in partnership with International Telecommunication Union. Achievements: • Brand strategy: create WISeKey image as top provider of crypto-softwares • Business Model: definition of WISeKey Business Model and generation of revenues • Tactical operation: setup of a global strategy coupling a targeted customer approach with Business Partners Marketing : Making WISeKey a top reference • Analysis: competitors products’ and services studies, creation of a development scheme • Communication materials: realisation of brochures, presentations and POS • Pricing : Provide support to the Director of operations in the development of pricing model and business plan • Company representation during international events • Database setup to enjoy high quality Direct Marketing (e-mailing, mailing, phoning…)
- Liquids department analysis and optimisation, customer catchment’s areas study - Negotiation with suppliers