Mexico City, Mexico
Industrial engineer, marketing specialist, bilingual, General Manager, commercial experience (Marketing and Sales) in LATAM markets. I’ve led big and small teams towards growth through my management style and personal experiences; I enjoy and believe in teamwork to achieve outstanding results and the approach in the operations I’ve managed is through a correct strategic direction to increase sales, market share and profitability.
- Marketing & commercial strategy (LATAM responsability of 2 of 4 company business lines) - P&L responsibility, 4 regions & 14 countries - Sales + USD 700 Million - New products development and introduction (New categories) - Brand sales and profit performance (Mabe, GE, Centrales, Durex, Atlas, etc…) - Sourced products suppliers - negotiation team leader - Strategic alliances and JV initiatives team integrant - Product platform and technology investment
- Commercial strategy (Sales – Marketing – Logistics) - P & L responsible - Sales level of + USD 180 Million - 4 distribution channels (Specialists – Big Accounts – Builders – HE)
- Responsible for the sales and profit of 9 big retail accounts (Exito, Carrefour, Alkosto, Falabella, SAO, Home Center, La Polar, Easy & La 14) - Marketing and Sales strategy developer - Sales up to + USD 50 Million - P&L responsible - Team leader of +10 KAM’s - Best results on 2010 45% sales growth