Bremen, Bremen, Germany
Over 35 years of experience including several years in Management Board in the beverage & food industry in 3 countries in the areas of Sales, Sales Strategy, Route-to-Market, Category Management, Marketing, Trade Marketing and Customer Service Center I Commercial Management / Human Resources / Responsibility for country organizations I Generalist with strong team-leadership skills, change-management and integration experience both nationally /internationally I Management of matrix-organisations with verifiable successes in turn-over growth, results and process optimization I High resilience in environments of changing requirements and markets.
Member of Management
Development and implementation of a One-Zone-Operating-Model for Category Management in Europe, cross-national standardization of CM-processes with off-shoring of activities and a resulting new organisational structure, implementation of Nielsen Global Track Complete (GTC) for a unified European market data basis, definition and introduction of tools for unified assortment and placement guidelines, global application of model
Leader of sub-divisions (65 employees), development of new sales systems, assessment of Route-to-Market approaches incl. new set-up of field sales force, optimization of processes in back office, temporary stand-in for the Business Unit President, successful integration of global brand Corona, development Operating Model Category Management Europe
Responsibility for Sales On-trade Germany and total business Switzerland/Austria (>300 employees). Lead of Spaten-Löwenbräu GmbH and Münchener Getränkedienst, responsibility for technical and event services, Development 3-year strategic and 1-year operational plans, talent development and pipeline
Managing Director with full strategic and P&L responsibility for Italian business unit (>100 employees), detailed evaluations of the operating model to transform the business from a financially driven to a consumer and brand oriented model, adoption of the Route-to-Market approach, integration Corona Brand
Leadership of sub-divisions including Category Management (>30 employees), development of performance trackings for the Business Unit, steering and planning of the retail and on-premise channels with a variable compensation system and process optimizations, definition and development of market programs (trade marketing activations), implementation of Category Management with store-individual capabilities and an internal category advisory team