Kowloon, Hong Kong SAR
20 years experince in sales and marketing team managment major in E-commerce channels in Website and Ebay before 2010. Since 2011 I closely worked in China E-commerce subsidiaries of the Alibaba Group — Taobao, Alibaba, and Tmall — plus later on competitors JD.com and Pinduoduo After 2018 - I work on Crossboarder channels such as Wechat Mini Apps, bonded warehouse and International flagship stores.
Direct all commercial activities, plans and programs to achieve business objectives Lead the formulation of retail operation, trade marketing, business partnership and commercial strategies related to the HK market and complement it with multiyear development plans Manage sales planning, forecasting, trade investment and ensure the implementation is aligned with business strategies Form and maintain relationships with key customers and develop suitable partnerships Overlook costs, supply chain, logistics and any events wherever required to provide business efficiencies Partner with the regional leadership team to formulate enhancement plans and strategies for people policies and improve functional competencies Drive the growth of a positive and performance-driven team culture Develop the Cross Border China E-commerce (Tmall) Channels Monitor and ensure proper E-commerce operations and work closely with TP agent Design, plan and execute different digital marketing strategy to support the E-commerce growth and drive traffic and conversion Identify cross-sell opportunities and customer relationship building to improve overall sales Analyze sales performance and manage business review, identify issues and develop action plans to ensure smooth running of business
- Responsible for e-Commerce platforms operation and marketing activities - Track and report all site metrics and digital campaigns performance, conduct statistical analysis to optimize spend and performance based on the insights; - Google Analytic and Adwords mangement - Develop and monitor promotion activities for a designated channel in offline and online channels like Tmall, JD and WeChat stores - Social media in Weibo / Wechat for China Market. - Responsible for content management, product listings, pricing and inventory control of Tmall.com, JD.com Stores - Web site Content Management – use data to analysis daily traffic flow - To Manage and setup membership system, to provide better customer experience and customer care.
- Leading team of 20 in China, include Sales & Marketing, Digital Media, HR, Logistics, Warehouse, Inventory Controls, administrative and Product development & management. - Product Development – Collecting Customer Survey for new product developemt, to manage product drawings , specification. - Certification management – to organize Certification with TUV in Germany and CCC in China in order to fulfill the requirements from local regulation. - QC Management – to setup QC procedures in packaging to customers, incoming purchase goods or raw materials for the production line. - Sales Management in China - to provide service and support to China through both online and offline channels. Monitoring operation cost and budget control for China & HK retail stores, Offline wholesale and Online Channels distribution. - Digital Marketing Management - building online community for customer support & online discussion, Like Weibo, Wechat, Blogs, Taobao, JD.com and Tmall.com - Human Resource Management - selection, evaluation and termination - Supply Chain Management – purchasing, logistics and Inventory. Oversight of third-party logistics. - Reporting to Head office - Using Tableau to report KPI in sales amount, volume, distribution and marketing & promotion cost in relation to evaluate yearly budget - P/L Monitoring – control budget and expenditure for all aspect to maximize profit - Administrative Management – coordinating activities of independent professionals (lawyers, accountants, and other third party professionals) in Hong Kong, in conjunction with Headquarters. - Customer visiting - travelling in China and APAC region.
-Manage overseas brand sales and marketing in China distribution channels -Brand’s strategic plan - identify brand growth opportunities and support business growth and extension. -Report to MD and outsource Marketing team on product branding and marketing -Responsible channel management of retail store, supermarket and wholesales -To Control Budget, perform market research and analysis -To Organize new product launches and maintain strong feedback in market -Digital Marketing for direct sales in Tmall.com and GD.com -Website SEO, content management in Weibo, Wechat and Blogs
-To manage international customer and channel management e.g. Walmart & Target in furniture sector. -OnLine Marketing: Alibaba.com and Company website SEO. -CRM system maintain and lead team to search customer database -Lead team to reach the monthly target. -Organize Exhibition in Australia, New Zealand, Russia, Poland and Germany