United States
• Developed the vision, strategy and brand for assigned sport programs, including Secondary Men's Basketball, Volleyball and Swimming and Diving. • Built and maintained relationships with both the local and national media covering Auburn’s nationally-ranked programs. • Directed the content team for assigned sports on the planning, execution and distribution of Auburn-generated content. • Managed the gameday staff for both Volleyball and Swimming and Diving to ensure smooth execution of arena set up, credentialing, live statistics, post-game press conferences, etc. • Maintained and organized all statistics for assigned sports to track key storylines and keep accurate records. • Worked closely with internal departments to collaborate on messaging of key talking points, ticketing strategies and other generated objectives.
• Developed the vision, strategy and brand for assigned sport programs, including Women’s Basketball, Volleyball, Women’s Soccer, Swim and Dive and Baseball. • Planned, drafted and directed press releases, game notes and feature stories for assigned sports under strict deadlines. • Managed and assigned staff of interns and student workers to gameday duties, including stats, official scorebook, on-court promotions and public address. • Created working relationships with outside media for enhanced coverage of assigned sports by pitching feature stories in local TV, papers and radio stations. • Oversaw the creation of graphics, photography assets and video projects for both content creation and branding purposes on digital platforms and social media channels for all assigned sports.
As Director of Media, I am responsible for the entirety of the company’s digital footprint. With over 150 youth competitions and seven NCAA Division I tournaments on our slate, my team is responsible for the strategy, design and implementation of all social media, written and video content, and broadcasting. • Managing Triple Crown’s 27 social media accounts, including the WNIT where I increased Twitter followers by over 20% and organic engagement by 30% over the last two years • Developing and executing all media relations functions for Pre and Postseason WNIT, Men’s and Women’s Cancun Challenge, NIVC, NISC and Puerto Vallarta College Challenge • Designing and built new websites for the Cancun Challenge and Women’s NIT • Developing media division internship program
As part of the media division, I contributed to written and video content across the company’s various social media platforms. I served as the lead contact for our seven NCAA Division I tournaments, facilitating the needs for each institution and working hand-in-hand with media members. • Planned pre, during and post gameday logistics and operations • Play-by-play and color commentary for top national youth baseball and softball events and college NISC • Wrote tournament previews and feature stories on selected clubs and athletes
▪ Managed multiple social media platforms including seven Facebook accounts, eight Twitter accounts and Instagram ▪ Implemented Triple Crown’s first Snapchat account establishing 200 followers in its first month of existence ▪ Executed and developed several social media contests and procured prizes worth over $5,000 for participants ▪ Updated TCS Blog throughout tournaments and seasons, writing event previews and recaps. ▪ Designed graphics for both TCS website and social media accounts ▪ Specialized in realtime updates of major sporting events on location utilizing social media ▪ Served as public address announcer at The Triple Crown “Cancun Challenge” college basketball tournament featuring 18 NCAA Division I programs
Along with serving as the primary contact for women’s soccer, swim & dive, wrestling and softball, I assisted in media relations duties for nearly all of the 19 sports on campus with an emphasis on football and men’s basketball. I also served as the primary statistician for each program. • Radio voice of men’s and women’s basketball • With an emphasis on social media, brought fan engagement to a new high in each of my assigned sports • Managed a staff of student workers to aid in gameday operations
Marketing Coordinator ▪ Prepared and executed promotional activities for all UNC home athletic events including oncourt contests and recognitions ▪ Oversaw six marketing interns for home events, community appearance and daytoday office operations ▪ Collaborated with athletic teams and campus community to establish highlevel gameday experiences and increase interest in UNC Athletics and the University as a whole PlayByPlay Radio Announcer ▪ Serve as playbyplay and color commentary for UNC sports including varsity women’s basketball, baseball, and club hockey Public Address Announcer Performed all public address announcements for women’s soccer, volleyball, women’s basketball, swimming and diving, softball and baseball. Master of Ceremonies for oncourt promotions for men’s basketball Gameday Operations Assistant Big Sky Conference Basketball Tournament Maintained open lines of communication between gameday director and video production staff Oversaw proper graphics pre-game, during media timeouts, and postgame to be displayed on arena jumbotron
General Manager ▪ Oversee all UNC Student Radio events including playlist setup, timeline, equipment needs and staffing ▪ Managed annual budget of $20,000 used for equipment maintenance, promotional giveaways and travel expenses Sports Director/OnAir Talent ▪ Assemble staffs for UNC sporting events such as varsity baseball broadcasts, pregame shows for varsity football and club hockey broadcasts. ▪ Color commentary and playbyplay at UNC sport events and hosted weekly radio show “UNC Bear’s Den Sports Report” ▪ Master of Ceremonies for 2013 Student Spring Concert featuring Macklemore